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5 Questions: Tendayi Viki on Building Innovation Momentum Without the Struggle

5 Questions: Tendayi Viki on Building Innovation Momentum Without the Struggle

by | Apr 21, 2025 | Innovation, Leadership

Innovation efforts get stuck long before they scale because innovation isn’t an idea problem. It’s a leadership problem.  And one of those problems is that leaders are expected to spark transformation, without rocking the boat.

I’ve spent my career in corporate innovation (and wrote a book about it), so I was thrilled to sit down with Tendayi Viki, author of Pirates in the Navy and one of the most thoughtful voices on corporate innovation.

Our conversation didn’t follow the usual playbook about frameworks and metrics. Instead, it surfaced something deeper: how small wins, earned trust, and emotional intelligence quietly power real change.

If you’re tasked with driving innovation inside a large organization—or supporting the people who are—this conversation will challenge what you think it takes to succeed.

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Robyn Bolton: You work with a lot of corporate leaders. What’s one piece of conventional wisdom they need to unlearn about innovation?

Tendayi Viki: That you need to start with a big bang. That transformation only works if it launches with maximum support and visibility from day one.

But we don’t think that way about launching new products. We talk about starting with early adopters. Steve Blank even outlines five traits of early evangelists: they know they have the problem, they care about solving it, they’re actively searching for a solution, they’ve tried to fix it themselves, and they have budget. That’s where momentum comes from.

But in corporate settings, I see leaders trying to roll out transformation as if it is a company-wide software update. I once worked with someone in South Africa who was introduced as the new head of innovation at a big all-hands event. He told me later, “I wish I hadn’t started with such a big bang. It created resentment—I hadn’t even built a track record yet.”

Instead of struggling and pushing change on people, I try to help leaders build momentum. Think of it like a flywheel. You start slow, with the right people, at the right points of leverage. You work with early adopter leaders, tell stories about their wins, invite others to join. Soon, you’re not persuading anyone—you’ve got movement.

 

RB: Have you seen that kind of momentum work in practice?

TV: A few great examples stand out.

Claudia Kotchka at P&G didn’t go around talking about design thinking when she started. She picked a struggling brand and applied the tools there. Once that project succeeded, people paid attention. More leaders asked for help. That success did the selling.

And there’s a story from Samsung that stuck with me. A transformation team was tasked with leading “big innovation,” but they didn’t start by preaching theory. They said, “Let’s help senior leaders solve the problems they’re dealing with right now.” Not future-state stuff—just practical challenges. They built credibility by delivering value, not running roadshows.

If you can’t find early adopters, then take one step back. Solve someone’s actual problem. People are always fans of solving their own problems.

 

RB: When you think about leaders who are good at building momentum, what qualities or mindsets do they tend to have?

TV: Patience is huge. This stuff takes time. And you have to set expectations with the people who gave you the mandate: “It’s not going to look like much at first—but it’s working.”

And I think you can measure momentum. Not just adoption metrics, but something simpler: how many people are coming to you without you pushing them? That’s real traction. You don’t have to chase them. They’re curious. They’ve seen the early wins.

Another big one is humility. You’ve got to respect the people who resist you. That doesn’t mean agreeing with them, but it means understanding. Maybe they need to see social proof. Maybe they’re waiting for cover from another leader. Maybe they’re not comfortable standing out.

None of that means they’re wrong. It just means they’re human. So work with the confident few first and bring in the rest when they’re ready.

 

RB: Have you always approached resistance that way?

TV: Oh no—I learned that one the hard way.

Early in my career, I was running a workshop at Pearson. I was beating up on this publishing group about how they’re going to get killed by digital, and they were arguing.  It was a really difficult conversation, and I was convinced I was right and they were wrong.

Afterward, one of the leaders pulled me aside and said, “I don’t disagree with what you said. I think you’re right. But I didn’t like how you made us feel.”

And that was the moment. They weren’t resisting because of the content. They were reacting to how I delivered it. I made them feel stupid, even if I didn’t mean to. And their only move was to push back.

It took me years to absorb that lesson. But now I never forget: if people are resisting, check the emotional tone before you check the content.

 

RB: Last question. What is one thing you’d like to say to corporate leaders trying to drive innovation?

TV: Just chill!

Seriously. There’s so much *efforting* in corporate transformation. All the chasing, tracking, nudging, following up. “Have they responded to the email? Did you call them?” All that pressure to push, to prove.

But it reminds me of this Malcolm Gladwell podcast, Relax and Win, about San Jose State sprinters. Their coach taught them that to run their fastest, they had to stay relaxed. When you tense up, you actually slow down.

Innovation works the same way. Don’t force it. Build momentum. Let it grow. And trust it once it’s moving.

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The real challenge in corporate innovation isn’t convincing people that change is needed—it’s helping them feel safe enough to join you.

This conversation with Tendayi reminded me that the most effective innovation leaders don’t lead with pressure or pitch decks. They lead with patience, empathy, and small wins that build momentum.

I Thought I Knew Strategy Development – Then ChatGPT Blew My Mind

I Thought I Knew Strategy Development – Then ChatGPT Blew My Mind

by | Mar 26, 2025 | Strategy, Uncategorized

It’s easy to get complacent about your strategy skills.  After all, our yearly “strategic planning” processes result in quarterly “strategic priorities” that require daily “strategic decisions.” So, it’s reasonable to assume that we know what we’re doing when it comes to strategy development.

I’ll admit I did. After all, I’ve written strategic plans for major brands, developed strategies for billion-dollar businesses, and teach strategy in a Masters program.

I thought I knew what I was doing.

Then ChatGPT proved me wrong.

 

How it Began

My student’s Midterm assignment for this semester is to develop, recommend, and support a strategy for the companies they’ve studied for the past seven weeks. Each week, we apply a different framework – Strategy Kernel, SWOT, Business Model Canvas, Porter’s 5 Forces, PESTLE, Value Chain – to a case study. Then, for homework, they apply the framework to the company they are analyzing.

Now, it’s time to roll up all that analysis and turn it into strategic insights and a recommended strategy.

Naturally, they asked me for examples.

I don’t have a whole lot of examples, and I have precisely none that I can share with them.

I quickly fed The LEGO Group’s Annual Report, Sustainability Report, and Modern Slavery and Transparency Statements into ChatGPT and went to work.

Two hours later, I had everything needed to make a solid case that LEGO needs to change its strategy due to risks with consumers, partners, and retailers. Not only that, the strategy was concise and memorable, with only 34 carefully chosen words waiting to be brought to life through the execution of seven initiatives.

Two hours after that, all of my genius strategic analysis had been poured into a beautifully designed and perfectly LEGO-branded presentation that, in a mere six slides, laid out the entire case for change (which was, of course, supported by a 10-page appendix).

 

The Moment

As I gazed lovingly at my work, I felt pretty proud of myself. I even toyed with the idea of dropping a copy off at LEGO’s Back Bay headquarters in case they needed some help.

I chuckled at my little daydream, knowing no one would look at it because no one asked for it, and no implementers were involved in creating it.

That’s when it hit me.

All the reasons my daydream would never become a reality also applied to every strategy effort I’ve ever been part of.

  • No one looks at your strategy because it’s just a box to check to get next year’s budget.
  • No one asks for it because they’re already working hard to maintain the status quo. They don’t have the time or energy to imagine a better future when they’re just trying to get through today.
  • No one responsible for implementing it was involved in creating it because strategy is created at high levels of the organization or outsourced to consultants.

What the strategy is doesn’t matter.*

What matters is how the strategy was created.

Conversation is the only way to create a successful, actionable, and impactful strategy.

Conversation with the people responsible for implementing it, they people on the ground and the front lines, the people dealing with the ripple effects of all those “strategic” decisions.

 

How It’s Going

Today, I’m challenging myself—and you—to make strategy a dialogue, not a monologue. To value participation over presentation. Because strategy without conversation isn’t strategy at all—it’s just a beautiful document waiting to be forgotten.

Who are you inviting into your next strategy conversation that isn’t usually there but should be? Share in the comments below.

Innovation Is Dead. We Need a New Language for Change

Innovation Is Dead. We Need a New Language for Change

by | Feb 3, 2025 | Innovation, Tips, Tricks, & Tools

If innovation (the term) is dead and we will continue to engage in innovation (the activity), how do we talk about creating meaningful change without falling back on meaningless buzzwords? The answer isn’t finding a single replacement word – it’s building a new innovation language that actually describes what we’re trying to achieve. Think of it as upgrading from a crayon to a full set of oil paints – suddenly you can create much more nuanced pictures of progress.

The Problem with One-Size-Fits-All

We’ve spent decades trying to cram every type of progress, change, and improvement into the word “innovation.” It’s like trying to describe all forms of movement with just the word “moving.” Sure, you’re moving but without the specificity of words like walking, running, jumping, bounding, and dancing, you don’t know what or how you’re moving or why.

That’s why using “innovation” to describe everything different from today doesn’t work.

 

Use More Precise Language for What and How

Before we throw everything out, let’s keep what actually works: Innovation means “something new that creates value.” That last bit is crucial – it’s what separates meaningful change from just doing new stuff for novelty’s sake. (Looking at you, QR code on toothpaste tutorials.)

But, just like “dancing” is a specific form of movement, we need more precise language to describe what the new value-creating thing is that we’re doing:

  • Core IMPROVEMENTS: Making existing things better. It’s the unglamorous but essential work of continuous refinement. Think better batteries, faster processors, smoother processes.
  • Adjacent EXPANSIONS: Venturing into new territory – new customers, new offerings, new revenue models, OR new processes. It’s like a restaurant adding delivery service: same food, new way of reaching customers.
  • Radical REINVENTION: Going all in, changing multiple dimensions at once. Think Netflix killing its own DVD business to stream content they now produce themselves. (And yes, that sound you hear is Blockbuster crying in the corner.)
Adopt More Sophisticated Words to Describe Why

Innovation collapsed because innovation became an end in and of itself.  Companies invested in it to get good PR, check a shareholder box, or entertain employees with events.

We forgot that innovation is a means to an end and, as a result, got lazy about specifying what the expected end is.  We need to get back to setting these expectations with words that are both clear and inspiring

  • Growth means ongoing evolution
  • Transformation means fundamental system change (not just putting QR codes on things)
  • Invention means creating something new without regard to its immediate usefulness
  • Problem Solving means finding, creating, and implementing practical solutions
  • Value Creation means demonstrating measurable and meaningful impact
Why This Matters

This isn’t just semantic nitpicking. Using more precise language sets better expectations, helps people choose the most appropriate tools, and enables you to measure success accurately. It’s the difference between saying “I want to move more during the day” and “I want to build enough endurance to run a 5K by June.”

What’s Next?

As we emerge from innovation’s chrysalis, maybe what we’re becoming isn’t simpler – it’s more sophisticated. And maybe that’s exactly what we need to move forward.

Drop a comment: What words do you use to describe different types of change and innovation in your organization? How do you differentiate between what you’re doing and why you’re doing it?

The 5 Gifts of Uncertainty

The 5 Gifts of Uncertainty

by | Sep 30, 2020 | Innovation, Leadership, Stories & Examples

“How are you doing?  How are you handling all this?”

It seems like 90% of conversations these days start with those two sentences.  We ask out of genuine concern and also out of a need to commiserate, to share our experiences, and to find someone that understands.

The connection these questions create is just one of the Gifts of Uncertainty that have been given to us by the pandemic.

Yes, I know that the idea of uncertainty, especially in big things like our lives and businesses, being a gift is bizarre.  When one of my friends first suggested the idea, I rolled my eyes pretty hard and then checked to make sure I was talk to my smart sarcastic fellow business owner and not the Dali Lama.

But as I thought about it more, started looking for “gifts” in the news and listening for them in conversations with friends and clients, I realized how wise my friend truly was.

Faced with levels of uncertainty we’ve never before experienced, people and businesses are doing things they’ve never imagined having to do and, as a result, are discovering skills and abilities they never knew they had.  These are the Gifts of Uncertainty

  1. Necessity of offering a vision – When we’re facing or doing something new, we don’t have all the answers. But we don’t need all the answers to take action.  The people emerging as leaders, in both the political and business realms, are the ones acknowledging this reality by sharing what they do know, offering a vision for the future, laying out a process to achieve it, and admitting the unknowns and the variables that will affect both the plan and the outcome.
  2. Freedom to experiment – As governments ordered businesses like restaurants to close and social distancing made it nearly impossible for other businesses to continue operating, business owners were suddenly faced with a tough choice – stop operations completely or find new ways to continue to serve. Restaurants began to offer carry out and delivery.  Bookstores, like Powell’s in Portland OR and Northshire Bookstore in Manchester VT, also got into curbside pick-up and delivery game.  Even dentists and orthodontists began to offer virtual visits through services like Wally Health and Orthodontic Screening Kit, respectively.
  3. Ability to change – Businesses are discovering that they can move quickly, change rapidly, and use existing capabilities to produce entirely new products. Nike and HP are producing face shields. Zara and Prada are producing face masks. Fanatics, makers of MLB uniforms, and Ford are producing gowns.  GM and Dyson are gearing up to produce ventilators. And seemingly every alcohol company is making hand sanitizer.  Months ago, all of these companies were in very different businesses and likely never imagined that they could or would pivot to producing products for the healthcare sector.  But they did pivot.
  4. Power of Relationships – Social distancing and self-isolation are bringing into sharp relief the importance of human connection and the power of relationships. The shift to virtual meetups like happy hours, coffees, and lunches is causing us to be thoughtful about who we spend time with rather than defaulting to whoever is nearby.  We are shifting to seeking connection with others rather than simply racking up as many LinkedIn Connections, Facebook friends, or Instagram followers as possible.  Even companies are realizing the powerful difference between relationships and subscribers as people unsubscribed en mass to the “How we’re dealing with COVID-19 emails” they received from every company with which they had ever provided their information.
  5. Business benefit of doing the right thing – In a perfect world, businesses that consistently operate ethically, fairly, and with the best interests of ALL their stakeholders (not just shareholders) in mind, would be rewarded. We are certainly not in a perfect world, but some businesses are doing the “right thing” and rea being rewarded.  Companies like Target are offering high-risk employees like seniors pregnant women, and those with compromised immune systems 30-days of paid leave.  CVS and Comcast are paying store employees extra in the form of one-time bonuses or percent increases on hourly wages.  Sweetgreen and AllBirds are donating food and shoes, respectively, to healthcare workers.  On the other hand, businesses that try to leverage the pandemic to boost their bottom lines are being taken to task.  Rothy’s, the popular shoe brand, announced on April 13 that they would shift one-third of their production capacity to making “disposable, non-medical masks to workers on the front line” and would donate five face masks for every item purchased.  Less than 12 hours later, they issued an apology for their “mis-step,” withdrew their purchase-to-donate program, and announced a bulk donation of 100,000 non-medical masks.

Before the pandemic, many of these things seemed impossibly hard, even theoretical.  In the midst of uncertainty, though, these each of these things became practical, even necessary.  As a result, in a few short weeks, we’ve proven to ourselves that we can do what we spent years saying we could not.

These are gifts to be cherished, remembered and used when the uncertainty, inevitably, fades.

Originally published on Mat 19, 2020 on Forbes.com

VTS with the Best: An Interview with Suzi Hamill

VTS with the Best: An Interview with Suzi Hamill

by | Jun 18, 2020 | Innovation

Last week, I wrote about Visual Thinking Strategies (VTS), a process of using art to teach visual literacy, thinking, and communication skills.

Typically, used in primary school classrooms, VTS has made its way into the corporate setting, helping individuals and teams to build and strengthen their problem solving and critical thinking skills, ability to communicate and collaborate, and effectiveness in delivering and receiving feedback.

While I did my best to capture the Why, What, and How of VTS in that post, there’s no substitute for learning from an expert.  That’s why I asked Suzi Hamill , former Head of Design Thinking at Fidelity and the woman who introduced me to VTS, to share her experience using the tool.

  

Hi Suzi.  Thanks for sharing your VTS wisdom and experience today.  I understand you’ve been doing a fair bit of VTS-ing lately.

Suzi: Yes!  Just a few months ago I was at Oxford University coaching 30 Chief Marketing Officers from large global corporations on how to apply Visual Thinking Strategies to their work and their teams.  And just last week, I led a session with a group of women on the West Coast of the US.

That’s one of the things I find so fascinating about VTS.  It was created to help people learn about art and was designed to be used in schools, but it can have such a powerful impact in a wide variety of businesses.

Suzi: Absolutely.  In a business context, there are massive systems and massive problems, and everyone has their own interpretation of what’s going on.  (imagine doctors deliberating over a diagnosis, investment analysts debating a company’s intrinsic value, retailers predicting the next fashion trend…) This creates conflict.  How do you pull together a range of people and ideas to forge the best path forward? VTS is a great, simple but rigorous method to help business groups look at big problems. VTS is a way to have open exploratory conversations with a diverse set of people

This is especially true in organizations that are very execution oriented. Often organizations haven’t developed the time, space or habit to work through ambiguity. VTS opens space for there to be ambiguity and dialogue.  It gives people permission to explore ideas, be wrong, and hear different points of view.

All of those behaviors are essential to making good business decisions.  I wonder, have you found that some people need “permission” more than others?

Suzi: I think everyone can benefit from the VTS experience and there are some circumstances where it can be transformational.

We are often taught not to question authority. But there is a delicate balance between challenging authority and understanding perspectives At Fidelity, our first experiment focused on using it as a way to prompt open conversation when there was a power imbalance in a room.  We rolled VTS out to our Design Team of about 100 people as a way to help junior designers to talk to the CEO or senior executives about their work and not get defensive.  We trained them to ask the VTS questions, especially “What do you see that makes you say that?”  We found that it was a great way for designers to learn how to get feedback on their designs.

Once we started having success with VTS, it was integrated into Fidelity’s 6-month long training program for the top 100 potential leaders.

That’s where we found the next circumstance – using VTS with leadership teams.  We found that VTS acts as a practical way to introduce the idea that you’re not just a do-er now, you’re a thinker and, as a result, you’re going to be faced with ambiguity.  Instead of shying away from it, you need to see that ambiguity is not only ok, but it is also fertile ground for us to grow our business.

That’s great but, as we both know, just because you learn something in training doesn’t mean you actually do it in real life.  Have you seen VTS make that jump?  Get people to move from knowing to doing?

 Suzi: I have.

At Fidelity, we would VTS customer research.  We would use the principle of VTS more than follow the strict methodology. We’d post our research on walls – sticky notes, photos of customers, flowcharts, everything, and we would bring in stakeholders and use the VTS process to tease out insights.  We give people time to LOOK and internalize what they were seeing before we told them what to think. By asking questions, we would discover what they were interpreting, identify unconscious biases, and learn what they already know or want to know about the customer.

At the event in Oxford, we VTS-ed the Business Model Canvas because most of the CMOs weren’t familiar with it.   Just by looking at it, they teased out its purpose, what was important and what wasn’t, what was confusing, and what wouldn’t work.  They walked away with a deeper internalization of its meaning

How is VTS able to do that?  To help people quickly internalize new insights or behaviors?

Suzi: The best way I can explain it is that VTS is like yoga.  When you teach someone yoga, with consistent practice they develop better posture and they walk and move fluidly and with strength.  So, when they’re going through their day, they become more aware of their posture and adjust but they don’t go into a whole vinyasa flow.

VTS is similar because when you use it with people, you’re teaching the mechanics of dialogue, of using evidence to progress, of managing ambiguity and conflict.

It takes time to tease out the power of the process but in the end, I’ve seen it help people realize that you don’t have to agree or disagree right away.  Instead, it gives them space to express an opinion and teaches them to ask questions and to ask for evidence in a way that is psychologically safe.

OK, but is it as simple as asking the 3 VTS questions?

Suzi: I wish.  You need somebody who is a skilled facilitator, who can keep the group moving forward and exploring ideas.

Leaders know they should stimulate conversation… solicit other people’s opinions, but they don’t know how. In meetings leaders will voice their own opinions, rely on the loudest voices, and steer the conversation. People will pick up on these signals. They will stop exploring and focus on giving the right answer.

Often, when people are running meetings they try to participate.  But that’s like trying to breathe underwater.  You can’t facilitate and participate.

What have you learned & applied?

Suzi: If you want to get people to engage in a great dialog, try giving them something to look at first. It can be a metaphor or real reflection. But give them something specific to point to anchor their thoughts.

Give people time to look and think before they speak or act. Silence is Golden. Silence is not the enemy. Give people time to silently observe something. Even 1 min can make a huge difference in how people respond.

You don’t need to compliment people on their thoughts to keep them engaged. Ask them for more… What do you see that makes you say that? What more can we find? People are not often asked for their opinions. That act alone is incredibly engaging.

As a leader it is just as important to get the obvious out on the table so that you can get to true insight.

TO LEARN MORE ABOUT VTS OR TO EXPERIENCE IT FOR YOURSELF…