Director of Marketing Innovation @ Maple Leaf Foods
“Our (first) project alone is projected to add $6 million dollars to the bottom line!”
Even before I was on board with the project, Robyn was a tremendous help because she helped build the competency from scratch with the management and leadership team.
Like most change initiatives, the hardest part was getting people on-board. Throughout the journey, Robyn was a voice of reason, coach, cheerleader, ally, therapist, sounding board, and the support I needed to continue leading this department.
Innovation is a long process, and we don’t have concrete results yet, but we just kicked off the first innovation project and this project alone is projected to add $6 million dollars to the bottom line! Plus, we have more projects coming down the pipeline!
Future Vision Co-Chair
Future Vision Co-Chair
“The team was able to grow stronger and learn from each other”
We knew our organization needed to be more strategic towards long-term operations in order to plan ahead and prioritize the resources. We needed to create a vision of the future, to determine our goals and how to get there.
We had an idea of what we needed from the process; Robyn helped design the details. She achieved the vision out of the process. But more importantly she helped build teamwork around the process. The team was able to grow stronger and learn from each other; they had an amazing journey.
Processes do not matter, it’s the relationship that does. Everyone has process, what matters is you can trust her to be on your side. We can trust her to give honest opinions- not say ‘yes’ to make everyone happy. Robyn brought a lot of emotional intelligence to the project.
Senior Director of Program Management @ Oxford Immunotec
“Our CEO immediately adopted and acted on the recommendations”
Robyn stands out from other consultants. Yes, she delivers the “answer” but there is so much more: she didn’t tell us “what” and “why” to change, she engaged us in a positive manner to help us understand why and how to change. She listened without judgment and enabled difficult conversations
We were at a juncture with a product where there were disparate views on what had happened and what should happen. One thing we could all agree that we needed to take this opportunity to learn and improve for the future.
By working with Robyn, we built a common understanding of what happened. We realized that we were successful along several dimensions and that where we weren’t successful, it was because of assumptions that were never clearly stated. We now have the knowledge of how to move forward and are applying our learnings by making changes to how we operate.
Our CEO immediately adopted and acted on the recommendations, sharing it at a company meeting. We are actively using the tools she introduced in Strategic Marketing and project management. It is amazing how much good could come out of a situation that I don’t think any of us would want to experience again.
Robyn consistently exceeds expectations but what sets her apart is that she earns the respect and buy-in of the team because she is part of the team, helping everyone through the process and being there for the results.
Director of Product, Community, and TpT School Access @ Teachers Pay Teachers
“We now have…ideas we can act on, and new and repeatable approaches and tools to scale what we learned…”
Working collaboratively with Robyn was an invaluable experience for our Discovery product team. We now have a much richer understanding of our teacher users, ideas we can act on, and new and repeatable approaches and tools to scale what we learned working alongside Robyn.
Teachers Pay Teachers is a marketplace for educators to find the resources they need to teach at their best. Our platform has been used by over 5M teachers in the last year and collectively our teacher users have downloaded 1B resources. With that volume of activity, we have a lot of data that we use to learn about behavior on our marketplace, but before working with Robyn, we didn’t really understand the functional and emotional jobs-to-be-done of our teacher users. We wanted to understand their mindsets when discovering, evaluating, and using educational resources they find online.
Robyn led thoughtful and thorough calls with our educators, and we discovered her superpower: synthesizing learnings from many hours of conversations into smart and actionable documentation. The ideation session she facilitated introduced us to new ideation tools that led to a more engaging and productive process for our cross-functional team.
To anyone thinking of working with Robyn, we would definitely say, “Do it!”
Customer Insights @ Lovepop (Then)
Associate Director, UX Insights @ Toast (Now)
“We are interacting with our customers on a deeper level than we imagined…”
We began working with her because we wanted to better understand our best customers. We achieved all this and so much more! By watching Robyn conduct interviews, listening to the language she uses, and practicing new skills alongside her, we built our understanding and skills and are regularly doing our own Jobs to be Done research.
We are interacting with our customers on a deeper level than we imagined because of our work with Robyn. She brought energy and passion to our work together but what sets her apart is that she genuinely cares about her clients AND their customers.
I wish we could work together on a daily basis!
Vice President, Intrapreneurship Academy @ The Cable Center
“In less than a year, we created and ran (multiple times!) a program that has become the industry gold standard”
In the beginning, we knew that industry leaders were searching for ways to retain their highest potential employees, and that innovation, specifically Intrapreneurship, could be key to achieving that goal. As a result, we wanted to create a program that taught Intrapreneurship, but we really didn’t know how to teach it.
We feel so lucky that we found Robyn. Not only did she understand the fundamentals of Intrapreneurship and that it was a process you could teach, but she was also able to understand what we were hoping to accomplish for the cable industry, and to work quickly to go from idea to an actual pilot class in a matter of months!
Honestly, this is the best working relationship I’ve ever had with a consultant. Our work together is extremely collaborative, there’s no ego involved. She listens to what we’re trying to do, comes up with creative solutions, whips something together, and then we go back and forth until we have a really excellent product. We’ll even discuss and make changes in real time during a class, making the program experience better each time. It’s truly fun to work with her!
Vice President, Digital Strategy and Governance @ Sanofi
“Robyn is creative, strategic, thoughtful, organized, and thorough.”
We were trying to create a new program focused on developing Strategic Thinking for women who are members of Women Inspiring Sanofi Excellence, a Sanofi Employee Resource Group. Our members span geographies, career levels, functions, business units. Therefore, the program had to be relevant regardless of where you sit within the organization. We also wanted to maximize utility and impact and tried to optimize the design and format to allow for many different ways of ingesting the content, giving ideas on how to apply it to real life.
Our webcasts had on average somewhere between 100 – 250 women listening live with an additional cohort of women listening and accessing the content asynchronously. We consistently had very positive anecdotal and survey feedback on the content and format of the program. There were women who used our content as the basis for team building as they had been recently acquired by Sanofi.
Robyn is creative, strategic, energetic, thoughtful, organized and thorough. She produces high quality work and recommendations. Robyn also did a great job moderating and conducting great interviews of leaders.
Agata Ramallo Garcia
General Manager, Global Sustainability Center of Excellence – Sustainable Business and Innovation (SB&I) @ Nike (Then)
Senior Director Global Sourcing & Manufacturing Operations Center of Excellence @ Nike (Now)
“The work Robyn did was instrumental… and allowed us to implement key capabilities…”
We began working with Robyn (when she was a Partner at Innosight) to help us define innovation management best practices, governance and an overall innovation processes.
As we worked together, she was very proactive in identifying opportunities, developing the framework and tools we needed to establish the foundation, and engaging the right stakeholders to help move the initiative forward. I also discovered her deep knowledge of innovation across industries, both in established companies and the start-up world.
The work Robyn did was instrumental in creating a broader understanding of how we wanted to manage disruptive types of innovation and allowed us to implement key capabilities to do so. I’d recommend Robyn to any organization with innovation needs.
Senior Director @ Medtronic (Then)
Head of Program Office and Strategy @ Medela (Now)
“…We set the company’s foundation for communicating with patients and consumers about something more than just our products.”
There was no script for the work – creating a customer value proposition from scratch that accurately captured the true needs of the customer versus what they “should” want.
From the start, I trusted Robyn’s experience and practical wisdom, but as we figured things out day by day, I developed an appreciation for her responsiveness, partnership, collaboration, and sense of humor when things turned out a little differently than expected! She kept us focused on the practical elements of our service and plan and helped us understand how these elements aligned with the real needs of our customers.
Ultimately, we not only delivered a relevant and meaningful service marketing campaign that resonated with patients and inspired employees, we set the company’s foundation for communicating with patients and consumers about something more than just our products.
Founder and former CEO @ DonorsChoose
“Our work together changed how we engage with our citizen donors.”
The in-depth ethnographic research Robyn and her team did for us was groundbreaking and made a lasting impact on our business!
The personas they identified really surprised us and had an immediate impact on how we approach engagement with our donors.
Years later, we continue to teach new DonorsChoose.org members about each persona’s motivations and to use these personas to inform how we engage donors.
Robyn and her team did an in-depth ethnographic study of our citizen donors, speaking with them in their homes in Indianapolis and New York City.
They identified eight donor personas and then led every department in our organization through a session in which Robyn taught us about each persona and guided us as we translated donors’ true motivations into new ways to engage them.
Our work together changed how we engage with our citizen donors:
- We ask every donor to leave a message for the teachers and studentsto explain why they gave to a specific project because we know that a majority of our donors enjoy sharing their motivations and teachers and students love to understand the donor’s intentions
- We introduce selected donors to each other, encouraging them to share why they support classroom projects because we learned that one persona wanted to spend more time interacting with our organization
- We added educational information about our model to check-outbecause we learned that donors who came to our site simply to support their friends’ classroom project didn’t fully understand our organization’s strong teacher-focus
Robyn and her team took the time to really understand our organization, our mission, and our community members. We felt like they had been working with us for years, instead of a few months. And they made such a lasting impact on our business!