Case Stories

Case Stories

Build an Innovation Practice and Culture at Biopharma Co

Using a 2-day immersive experience, we rolled out a new innovation process to the top 100 executives at Biopharma Co, applied it to pressing strategic and operational challenges, and developed 20 different solutions, many of which continue to be explored and implemented

Generate $150M revenue by designing service businesses for Coronary Co

Through several rounds of qualitative research, conducted with a variety of stakeholders around the world, we created a strategy to generate $150M in net new revenue in 5 years, designed two new service businesses,  and secured approval and resources to pilot both

Establish an Innovation Capability to transform the Cable Industry

Through close collaboration, we designed and built an industry’s “Gold Standard” innovation training program and trained an army of Intrapreneurs

Create an Accelerator to launch 4 new business models at Sport Co

Compiling an enterprise-wide view of Sport Co’s innovation portfolio was just the start.  In a few short years, investment in Radical Innovation had doubled, a Business Model Incubator was founded, and new revenue-generating business were being piloted

Develop a roadmap to $500M new revenue at Diabetes Co

Using deep ethographic research, we learned what it was like to live with Diabetes and used those insights to develop a roadmap to $500M in revenue in 5 years and to design and launch marketing campaigns to increase patient and employee loyalty to Diabetes Co

Create and launch 2 new retail formats at Grocery Co

By talking (and eating) with foodies across the country, we designed three new store formats, piloted two, and launched one.  And redefined what food retail meant to Grocery Co