What Are Your Top 10 Micro-Moments?

What Are Your Top 10 Micro-Moments?

Everybody loves a Top X list. This past week I’ve read the Top 100 Best Comedy Movies of All Time, The 100 Best Episodes of the Century, and the NYT’s 100 Notable Books of 2025. And all this before we’re inundated with the Top 10 lists sports, politics, celebrity news, world news, and whatever other topic a writer can dream up.

Top X Lists are about big things, events that affect everyone or that will be remembered for decades. And while those Macro-moments are what stand out in our memories, they rarely define our everyday existence.

 

What are Micro-moments?

I first heard of Micro-moments in an interview between Dan Shipper, founder of Every, and Henrik Werdelin, founder of Prehype (and incubator that helped launch Barkbox and Ro Health).  According to Werdelin:

Micro-moments for me are things when I’m in flow and things where I’m happy.  It can’t be a big thing like  having a family.  It has to be a very concrete things like I like walking over the Brooklyn Bridge in the morning.  It’s just something I get profoundly happy about, right? Or I like being in brainstorm meetings with (other entrepreneurs)

 

But his list of Micro-moments isn’t just a new-age happiness manifestation, it’s an actual decision-making tool.  Werdelin explains:

I was basically trying to figure out what to do next and I was keeping all my options open.  I got offered a job to run BBC Digital on the international side and then I got offered a job at a design agency called Wolf Collins who had an incredible CEO.

 

And so, I ended up having these 30 concrete [moments] where I’ve done stuff and then I started to use that as a way to measure options that would be thrown at me.  The BBC sounded like it would be a lot of money, and it was like a cool job, and it would give me, I guess, self-esteem for a second. But then when I looked at what it would entail, none of the Micro-moments would be included so I was like, “ah, probably not for me.”

 

My first Micro-reactions
  1. Eye roll: Thank goodness you had a list of Micro-moments so you could avoid the soul sucking horror of running BBC Digital!
  2. Righteous indignation: Do you have any idea how hard it is out there to find a job? People would be thrilled to have a job that delivers only ONE Micro-moment of happiness?!
  3. Breathe: What a second. What if Mico-moments don’t determine your role. What if Micro-moments…perhaps…mean a little bit more! (yes, that is a terrible rephrasing of the Grinch’s epiphany)

Micro-moments are more than moments of flow and joy. They’re the moments that make up our lives, relationships, and view of the world. They’re the moments that should be on our Top 10 lists but too often get crowded out by noisier, bigger moments.

They’re also things we can create, design for, and sometimes even control.

 

What are YOUR Micro-moments?

As the period of end-of-year reflection approaches, think about your Micro-moments. What small, concrete moments that brought you flow, joy, or peace, this year? Where were you? What were you doing? Who were you with? Jot them down

When the new year dawns, go back to your list and get curious. What are the common themes, people, places, and activities in your Micro-moments. Write down what you notice.

As the year kicks into gear and everyone settles back into work and school routines, return to your list and start planning. How might you create more Micro-moments?

Life is made up of moments. Many of them are beyond our control. But some of them aren’t. And wouldn’t it be great to know which ones make us happiest so we can experience them more often?

I Thought I Knew Strategy Development – Then ChatGPT Blew My Mind

I Thought I Knew Strategy Development – Then ChatGPT Blew My Mind

It’s easy to get complacent about your strategy skills.  After all, our yearly “strategic planning” processes result in quarterly “strategic priorities” that require daily “strategic decisions.” So, it’s reasonable to assume that we know what we’re doing when it comes to strategy development.

I’ll admit I did. After all, I’ve written strategic plans for major brands, developed strategies for billion-dollar businesses, and teach strategy in a Masters program.

I thought I knew what I was doing.

Then ChatGPT proved me wrong.

 

How it Began

My student’s Midterm assignment for this semester is to develop, recommend, and support a strategy for the companies they’ve studied for the past seven weeks. Each week, we apply a different framework – Strategy Kernel, SWOT, Business Model Canvas, Porter’s 5 Forces, PESTLE, Value Chain – to a case study. Then, for homework, they apply the framework to the company they are analyzing.

Now, it’s time to roll up all that analysis and turn it into strategic insights and a recommended strategy.

Naturally, they asked me for examples.

I don’t have a whole lot of examples, and I have precisely none that I can share with them.

I quickly fed The LEGO Group’s Annual Report, Sustainability Report, and Modern Slavery and Transparency Statements into ChatGPT and went to work.

Two hours later, I had everything needed to make a solid case that LEGO needs to change its strategy due to risks with consumers, partners, and retailers. Not only that, the strategy was concise and memorable, with only 34 carefully chosen words waiting to be brought to life through the execution of seven initiatives.

Two hours after that, all of my genius strategic analysis had been poured into a beautifully designed and perfectly LEGO-branded presentation that, in a mere six slides, laid out the entire case for change (which was, of course, supported by a 10-page appendix).

 

The Moment

As I gazed lovingly at my work, I felt pretty proud of myself. I even toyed with the idea of dropping a copy off at LEGO’s Back Bay headquarters in case they needed some help.

I chuckled at my little daydream, knowing no one would look at it because no one asked for it, and no implementers were involved in creating it.

That’s when it hit me.

All the reasons my daydream would never become a reality also applied to every strategy effort I’ve ever been part of.

  • No one looks at your strategy because it’s just a box to check to get next year’s budget.
  • No one asks for it because they’re already working hard to maintain the status quo. They don’t have the time or energy to imagine a better future when they’re just trying to get through today.
  • No one responsible for implementing it was involved in creating it because strategy is created at high levels of the organization or outsourced to consultants.

What the strategy is doesn’t matter.*

What matters is how the strategy was created.

Conversation is the only way to create a successful, actionable, and impactful strategy.

Conversation with the people responsible for implementing it, they people on the ground and the front lines, the people dealing with the ripple effects of all those “strategic” decisions.

 

How It’s Going

Today, I’m challenging myself—and you—to make strategy a dialogue, not a monologue. To value participation over presentation. Because strategy without conversation isn’t strategy at all—it’s just a beautiful document waiting to be forgotten.

Who are you inviting into your next strategy conversation that isn’t usually there but should be? Share in the comments below.

The 12 Killers of Innovation: A Corporate Carol About Why You’re Not Getting Results

The 12 Killers of Innovation: A Corporate Carol About Why You’re Not Getting Results

Last week, InnoLead published a collection of 11 articles describing the root causes and remedies for killers of innovation in large organizations.  Every single article is worth a read as they’re all written by experts and practitioners whose work I admire.

I was also inspired.

In the spirit of the hustle and bustle of the holiday season, I gave into temptation, added my own failure mode, and decided to have a bit of fun.

The 12 Killers of Innovation
(Inspired by the 12 Days of Christmas yet relevant year-round)

On the twelfth day of innovating, management gave to me:

12 leaders short-term planning

11 long projects dragging

10 cultures resisting

9 decisions made too quickly

8 competing visions

7 goals left unclear

6 startups mistrusted

5 poorly defined risks

4 rigid structures

3 funding black holes

2 teams under-staffed

And a bureaucracy too entrenched to change

Want to write a happier song?

Each of the innovation killers can be fended off with enough planning, collaboration, and commitment.  To learn how, check out the articles:

12 leaders short-term planning – Why Innovation is a Leadership Problem by Robyn Bolton, MileZero

11 long projects dragging – Failing Slow by Clay Maxwell, Peer Insight

10 cultures resisting – How to Innovate When Resistance is Everywhere by Trevor Anulewicz, NTT DATA

9 decisions made too quickly – Red Light, Green Light by Doug Williams, SmartOrg Inc.

8 competing visions – The Five Most Common Innovation Failure Modes by Parker Lee, Territory Global

7 goals left unclear – Mitigating Common Failure Modes by Jim Bodio, BRI Associates

6 startups mistrusted – Developing a New Corporate Innovation Model by Satish Rao, Newlab

5 poorly defined risks – Strategic Innovation is too Scary by Gina O’Connor, Babson College

4 rigid structures – Corporate Innovation is Dead by Ryan Larcom, High Alpha Innovation

3 funding black holes – Failure Modes by Jake Miller, The Engineered Innovation Group

2 teams under-staffed – Why Innovation Teams Fail by Jacob Dutton, Future Foundry

And a bureaucracy too entrenched to change – Building Resilient Teams by Frank Henningsen, HYPE Innovation

How are you going to make sure that you receive gifts and not coal this year for all your innovation work?