10 Moments of Innovation Zen: Military

10 Moments of Innovation Zen: Military

Innovation is something different that creates value. Sometimes it’s big, new to the world, world-changing things. Sometimes it’s a slight tweak to make things easier, faster, cheaper or better.

Sometimes, it’s both.

It’s no secret that the military and NASA are birthplaces of incredible inventions (something new) and innovations (something different that creates value). Most people know that Velcro, nylon, and powdered drinks (Tang!) originated at Nasa, and that Jeep, GPS, and the internet come to us from the military.

But did you know that these 10 everyday innovations have their origin in the military?

Duct Tape

Invented in 1942 to seal ammo boxes with something that could resist water and dirt while also being fast and easy to remove so soldiers could quickly access ammunition when they needed it. Originally, it was made by applying a rubber-based adhesive to duck cloth, a plain and tightly woven cotton fabric, and has evolved over the years to be used for everything from repairing equipment on the moon to purses.

Synthetic Rubber Tires

Speaking of rubber, prior to WWII, most rubber was harvested from trees in South America and shipped to southern Asia where the majority of rubber products were produced. When the Axis powers cut-off access to Asia, the US military turned to Firestone, Goodyear, and Standard Oil to create a replacement substance. The recipe they created is still used today.

Silly Putty

Image Credit: thestrong.org

Like most inventions, there were a lot of failed experiments before the right synthetic rubber recipe was found. Silly Putty is the result of one of those experiments. A scientist at GE developed the strange substance but quickly shelved it after it became clear that it had no useful military application. Years later, GER execs started showing off the novelty item at cocktail parties, an advertising exec in attendance saw its commercial potential and bought the manufacturing rights, packaged it into eggs and sold it as a toy. 350 million eggs later, we’re still playing with it.

Superglue

The result of another failed experiment, Superglue came onto the market in 1958 and has stuck around ever since (sorry, that pun was intended). Military scientists were testing materials to use as clear plastic rifle sights and created an incredibly durable but impossibly sticky substance called cyanoacrylate. Nine years later it was being sold commercially as Superglue and eventually did make its way into military use during the Vietnam War as a way to immediately stop bleeding from wounds.

Feminine Hygiene pads

Image Credit: Museum of American History

Before Superglue was used to stop bleeding, bandages woven with cellulose were used on the battlefields and hospitals. Seeing how effective the bandages were at holding blood and the convenience of having so many on hand, US and British WW1 nurses began using them as sanitary napkins and bandage makers adapted and expanded their post-War product lines to accommodate.

Undershirts

Image Credit: Foto-ianniello/Getty Images

While people have been wearing undergarments for centuries, the undershirt as we know it — a t-shaped, cotton, crewneck — didn’t come into being until the early twentieth century. Manufactured and sold by the Cooper Underwear Co., it caught the Navy’s eye as a more convenient and practical option than the current button-up shirts. In 1905, it became part of the official Navy uniform and the origin of the term “crewneck.”

Aerosol Big Spray

Image Credit: National WWII Museum

Soldiers fighting in the Pacific theater of WWII had a lot to worry about, so they were eager to cross mosquitos and malaria off that list. In response, the Department of Defense teamed up with the Department of Agriculture to find a way to deliver insecticide as a fine mist. The first aerosol “bug bomb” was patented in 1941 and, thanks to the development of a cheaper plastic aerosol valve, became commercially available to civilians in 1949.

Canned Food

Image Credit: Pacific Paratrooper — WordPress.com

While it’s not surprising that canned foods were originally created for the military, it may surprise you to learn that it was Napoleon’s armies that first used the concept. In response to the French Government’s offer of a large cash reward for anyone who could find a way to preserve large quantities of food, an inventor discovered that food cooked inside a jar wouldn’t spoil unless the seal leaked, or the container was broken. But glass jars are heavy and fragile, so innovation continued until WW1 when metal cans replaced the glass jars.

Microwave

RadaRange on the Nuclear Ship NS Savannah

This is another one that you probably would have guessed has its origins in the military but may be surprised by its actual origin story. The term “microwave” refers to an adaptation of radar technology that creates electromagnetic waves on a tiny scale and passes those micro-waves through food, vibrating it, and heating it quickly. The original microwaves made their debut in 1946 on ships but it took another 20 years to get the small and affordable enough to be commercially viable.

Wristwatches

Image Credit: Hodinkee

Watches first appeared on the scene in the 15th century but they didn’t become reliable or accurate until the late 1700s. However, up until the early 20th century, wristwatches were primarily worn as jewelry by women and men used pocket watches. During its military campaigns in the late 1880s, the British Army began using wristwatches as a way to synchronize maneuvers without alerting the enemy to their plans. And the rest, as they say, is history.


So, there you have it. 10 everyday innovations brought to us civilians by the military. Some, like synthetic rubber, started as intentional inventions (something new) and quickly became innovations (something new that creates value). Some, like superglue and silly putty, are “failed” experiments that became innovations. And some, like undershorts and feminine products, are pure innovations (value-creating adaptations of pre-existing products to serve different users and users).

Sources: USA TodayPocket-lint.com, and Mic.com

10 Moments of Innovation Zen: Travel

10 Moments of Innovation Zen: Travel

Sunday was Read a Roadmap Day which is, naturally, one of MileZero’s favorite days.

For hundreds of years, maps were works of art. Available to only the rich and powerful, they described the full sum of our understanding of the land and sea, and told stories of the fantastical creatures that lived beyond our shores.

Even as maps became more accessible, reading a roadmap still felt like reading a treasure map. As a kid, I loved to study the different types and colors of lines signaled different types of roads. Dozens of symbols each translated to some wondrous place or service. And don’t get me started on the wonder and magic of AAA’s TripTiks!

As time goes on, fewer and fewer people know how to read road maps, which is understandable given that technology puts real-time custom location information at our fingertips. But there’s still magic in maps and in the discoveries that only occur through travel.

So, for this week’s 10 Moments of Innovation Zen, and in honor of Read a Roadmap Day, here i are 10 innovations in travel that you can enjoy from your own home (which is really your only option at the moment)


Savage Beauty by Kari Kola in Connemara, Galway County, Ireland

Savage Beauty, the largest site-specific light artwork ever created because art need not be constrained to pencil, paint, and canvas

Nordlandsbanen Bodo — Trodheim

Slow TV in which there is no story line, no script, no drama, no climax, just 9+ hours of Norwegian landscape as viewed from a train

Easter Island

Heritage on the Edge by Google showing how World Heritage Sites are affected by global climate change

Animal Cams so you can virtually visit the pandas at the Smithsonian National Zoo or the penguins, fish, seals, and other inhabitants of the New England Aquarium

Dotonbori area in Osaka Japan

Virtual Walking Tours of NYC, South Korea, Japan, the Philippines, LA, San Diego, and a few US college campuses

Staircase at The Vatican Museum

Virtual Museum Tours of the LouvreMadrid’s Museo Nacional Thyssen-Bornemisza, and The Vatican Museum

Berlin Philharmonic Hall

Virtual Concerts performed by the Melbourne Symphony Orchestra or the Berlin Philharmonic

Madama Butterfly, Royal Swedish Opera

Virtual Operas from all over the world, including the Royal Swedish Opera’s Madama Butterfly and the Polish National Opera’s Tosca

Arches National Park

Google Earth lets you visit anywhere on, well, earth and, with this link, you can visit any of the US National Parks

Royal Portuguese Reading Rooms, Rio de Janeiro, by Getty Images

Listicles of the best of anything, including the world’s most beautiful libraries (sorry, I just love books too much)

3 Questions to Figure Out What to Do and Say Now

3 Questions to Figure Out What to Do and Say Now

It started with emails from the airlines letting us know that they’re cleaning the planes and taking precautions when handing out drinks and snacks

Then came the emails from every company you’ve ever given you email to.

Finally came the email with offers, like the one I received from a consulting firm stating that, in these uncertain times, the most important thing you can do is find new revenue streams and they can help, so give them a call.

Yes, it’s important to communicate, to be transparent about what you are doing and what you’re not doing, and to be honest about what you do and don’t know.

But that doesn’t mean that everyone needs to send an email to their customers with news, updates, and offers.

The barrage of emails reminded me of a scene from Forgetting Sarah Marshall, a frothy rom-com with a great cast and endlessly quotable quips. In this scene, the lead character, Peter (played by Jason Segal) decides to take lessons from the resort’s surfing instructor, Koonu (played by Paul Rudd).

Koonu: Okay, when we’re out there, I want you to ignore your instincts. I’m gonna be your instincts. Koonu will be your instincts. Don’t do anything. Don’t try to surf, don’t do it. The less you do, the more you do. Let’s see you pop up. Pop it up.

Peter hops up to standing on the surfboard

KoonuThat’s not it at all. Do less. Get down. Try less. Do it again. Pop up.

Peter starts to slowly do a push-up

KoonuNo, too slow. Do less. Pop up. Pop up.

Peter gets to his knees

Koonu: You’re doing too much. Do less. Pop down. Pop up now.

Peter tries again

Koonu: Stop. Get down. Get down there. Remember, don’t do anything. Nothing. Pop up.

Peter lies motionless on the surfboard

Koonu: Well, you… No, you gotta do more than that, ’cause you’re just laying right out. It looks like you’re boogie-boarding. Just do it. Feel it. Pop up.

Peter does exactly what he did the first time and hops to standing

Koonu: Yeah. That wasn’t quite it, but we’re gonna figure it out, out there.

I imagine this was the conversation that a lot of corporate/crisis communication folks were having with executives in the last two weeks — Do more. Do less. Don’t do anything. That’s not quite it.

In the midst of all of this uncertainty, how can companies know what to do now?

To be very clear, I am not an expert on communication or crisis management BUT I am an expert at understanding your customers, being a customer, and receiving lots of emails. I’m also a business owner who, for a brief moment, wondered if I needed to send a COVID-19 update to my clients and network.

Before making my decision, I asked myself these 3 questions:

Am I in a business that is the focus of a majority of the news stories? These businesses include anything in travel (airlines, cruises, hotels), food and food service (restaurants, fast food, grocery), medical supplies (masks, gowns, gloves, ventilators).

If the answer is YES, send an email because people are thinking about you and wondering what you’re doing to keep them safe.

My answer was NO, so I went to the next question.

Am I a business that is woven into people’s daily lives? These could be essential businesses like banks, medical professionals (dentists, orthodontists, chiropractors), and cleaning services (home cleaners, dry cleaners, laundromats). The list could also include non-essential businesses like personal service providers (hair stylists, nail techs, aestheticians).

If you are a steady part of people’s lives, then YES, you should send them an email to let them know what you’re doing in light of the situation.

I’m a part of most of my clients’ lives during projects which have start and end dates, so I went to the next question.

Am I making fundamental changes to my business that will directly and immediately impact my customers? These changes could include changing your hours of operation (e.g. adding Senior hours), changing how you transact business (e.g. no more curb-side pick-up). Or the changes could be bigger, like closing because of a government order, or delaying or even cancelling shipments because manufacturing and shipping processes are delayed due lack of materials or staff.

If you’re making a fundamental change to how you do business, you should let your customers know and help them reset expectations.

Other than moving all meetings to Zoom and no longer traveling, no element of my business operations changed.

DECISION: Do less.

I did not send a “How MileZero is responding to the Coronavirus” email because, based on the answers to the three questions above, my clients had far more pressing concerns than how often I’m using Clorox wipes to clean my keyboard.

But I didn’t do Nothing.

In the work I do with clients, I get to know them extremely well. We move from the typical consultant-client interaction to a trusting (professional) relationship between two human-beings.

What I did tried to reflect that.

I sent quick personal notes to each individual, wishing them health and safety, asking how they and their families are doing, and offering to hop on the phone for a quick chat, to be a sounding board, or simply a shoulder to lean on. It’s not much but it’s genuine and appropriate for the circumstances.

I did not try to tell them what they should be doing right now. Nor did I try to sell them a new service. I simply offered support and connection because, in a time of social distancing, connection is what we need right now.

What do we do now?

The same thing we should have been doing all along. We think of our customers (i.e. the people at the other end of the email) and what they want and need, and we do our best to serve them.

Sometimes we’ll get it right. Sometimes we’ll get it wrong. But if we think first of our customer, not ourselves or our businesses, we’re gonna figure it out.

Just like Koonu promised.

The 5 Why’s of Working From Home

The 5 Why’s of Working From Home

In middle school and high school my dad and I would have massive arguments about my math homework. And by “massive,” I mean arguments that make episodes of The Real Housewives look like polite differences of opinion over tea and crumpets.

The issue was not my struggles to understand the work (though I’m sure that played into things) but rather my insistence on knowing WHY I needed to learn the content in the first place.

My dad, a metallurgist before becoming a computer engineer, seemed to think the answers to “Why?” were (1) you will need to know this in the future and (2) because this is the assignment.

To which I would respond, (1) no I won’t because I’m going to be a lawyer or a writer and even if I’m not those two things I can say with 100% certainty I won’t be an engineer and (2) that is not an acceptable reason.

As you can imagine, things would escalate from there.

In the decades since, with the exception of some single-variable algebra and basic geometry, I have yet to use most of the math that I was forced to learn and I still insist that “because that’s the assignment/the rules/how things are done” is not an acceptable answer.

Usually I apply that same stubborn curiosity to help my clients find and capitalize on opportunities to do things differently and better, create value, and innovate.

But, in the last week as I, like most Americans, find myself largely confined to my home, my curiosity is extending to my own environment and habits and I’m not always prepared for the insights that emerge.

WHY am I trying to maintain all my pre-pandemic habits?

  • Initial Answer: Because the experts say I should
  • Insight: I have a choice and now is the perfect time to decide which habits to keep and which to change. So far, I’m keeping all habits related to basic personal hygiene, dressing, and eating, while also experimenting with other habits, like how I schedule my time
  • Real Answer: We’re in an unusual time of collective uncertainty which makes this the perfect time to examine, re-evaluate, and change the things we often take as given. Like our own habits

WHY am I watching non-stop news?

  • Initial Answer: Because information is empowering in uncertain times
  • Insight: A screen showing “Breaking News” AND the global and US COVID-19 diagnosis and death counts AND numerous experts AND a crawl with dozens of other stories is not information. It’s noise. If the “news” has been known for 4 hours, it’s not “breaking,” it’s broken, move on.
  • Real Answer: I need to schedule my information consumption and focus on facts.

WHY am I not using this time to get feedback from my own customers, especially since this is the first thing I tell my clients to do?

  • Initial Answers: (1) I don’t want to bother them, (2) They’re busy with more important things, (3) They never complained so I’m sure it’s all good (4) I need to focus on the future, not the past, (5) I have other things to do, (6) Oh look, another email/text/Facebook post/bird/distraction!
  • Insight: I don’t want to for the exact same reasons most of my clients don’t want to have open-ended EPIC (empathy, perspective, insightful, and connected) conversations with their customers — I’m afraid that even though they say they love me they also know that I’m not perfect and will have really great and helpful suggestions that will require me to change. (in all honesty, this is the nice version of what I say to myself)
  • Real Answer: Time to put on my big-girl pants, follow my own advice, and go ask for feedback. It’s the only way improvement, innovation, and most importantly, client delight will happen

WHY do I suddenly feel the need to go outside and spend all time with people?

  • Initial Answer: Because it’s Spring, the weather is nice, and I like people
  • Insight: I want to go outside and be with people because I have been specifically told NOT to do those things. Just as I’m an introvert who does not like bugs or pollen, I also have a rebellious (intrapreneurial?) streak which makes me want to do exactly what I have been told not to do.
  • Real Answer: I can go outside or open a window, stand in the backyard, or sit on the front porch. I can socialize, I just need to use technology and bring my own drinks and dinner to the FaceTime/Zoom/Skype/Google Hangout

WHY are there 6 dozen eggs in the refrigerator?

  • Initial Answer: My husband is losing his mind OR he forgot that he bought 2 dozen eggs in each of the last two trips to the grocery store.
  • Insight: These are strange and uncertain times and that rattles even the most stoic and level-headed of people. My husband was a submarine warfare officer in the nuclear navy and often tells stories of sleeping on the missiles because they were more comfortable than his bunk and unarmed. This is not a guy who reacts emotionally to events or who worries about the apocalypse. He is cautious and practical and, sometimes, annoyingly reasonable. But he also bought 6 dozen eggs in less than 7 days.
  • Real Answer: Be patient, have empathy, listen to, and support everyone. Especially they people who you think may least need it. Also, I need to get over my aversion to quiche and other egg-heavy dishes.

In conclusion

Stay curious, turn off the news, be open to feedback and change, be supportive of others, let me know if (1) you’ve ever had to use calculus in your personal life and/or (2) have a great egg-heavy recipe

Creative or Reactive: Which One Are You Right Now?

Creative or Reactive: Which One Are You Right Now?

Creative and Reactive

Same letters.

Different order.

Very different results.

These are strange times.

A relentless stream of news and updates are coming at us, warning us about COVID-19, a declining stock market, rising unemployment, and the financial crunch facing millions and millions of individuals and families.

On the other hand, we’re also getting daily notifications from companies about what they’re doing in the face of all of this news, tips for working from home and maintaining our mental health, and encouragement to support our friends, families, neighbors, and strangers in new ways.

Should we be scared or stoic? Isolated or connected? Hoarding or sharing?

Whatever you choose (and it is your choice), I encourage you to also be creative.

I’m not talking about being creative in the capital C way and take up painting, sculpting, composing, or any of the other activities we typically associate with the fine arts.

I’m talking about calmly assessing your situation, clearly acknowledging the constraints that are requiring change, and then exploring the “new normal” you can create.

This is what innovators do and you, yes YOU, are an innovator.

Innovators know that creativity thrives within constraints. If anything is possible and everything is permissible, you can do whatever you want! But that’s not how the world is. Not now and not before COVID-19.

We, people and businesses, have always faced constraints because we’ve never had infinite resources, money, or time. But we acknowledged the constraints and created within them. That’s what we have to do now.

Here’s some inspiration:

Businesses

Devil’s Food Catering: From event caterer to consortium offering takeout meals

Caterers have to order food well before events take place so when events are cancelled, caterers are left with a lot of food that they’ve already paid for and without the event income that was going to cover their costs.

Devil’s Food Catering in Portland OR faced exactly this situation. Instead of letting the food go to waste or trying to become a take-out shop on their own, they created Handbasket by teaming with other with other Portland area restaurants, breweries, distilleries, bakeries, and other providers to create “handmade menus for quality in-home dining experiences during this of social distancing.”

Gyms, Fitness Studios, and Personal Trainers: From in-person to on-line communities

Some people are gifted with the motivation to workout and some of us, well…aren’t.

In-person classes and personal training are often the solutions we rely on because we feel a sense of connection with our instructors, trainers, and classmates. As gyms close and social distancing becomes a way of life, the loss of live workouts can deepen our sense of isolation.

Recognizing this, local gyms, studios, and personal trainers in cities across the country are offering livestream classes so that we can continue to feel connected AND healthy AND active from the comfort of our own homes.

p.s. the link above is for the Boston area but I found similar articles for Philly, Washington, Houston, and even Wyoming

Speakers Who Dare: From Broadway event to Livestream to Movie

Spears Who Dare bills itself as TED meets Broadway, “a groundbreaking speaker series produced like a Broadway show, featuring speakers from around the world who want to ignite change and inspire new ways of thinking.”

Scheduled to take place on March 24, the organizers recognized that, like many other live events, their original plans for a live Broadway event needed to change. Last week, they shifted from live to livestream, planning a 6-camera shoot of each speaker and performer sharing their messages and art in an empty theater.

Then NYC closed the theaters. Within hours the organizers shifted again and asked each speaker to record a “mini-movie” that could be edited together to create “a full-blown Speakers Who Dare Film” to be shared with a global audience, viewing together on the original event date.

People

Seeing your coworkers when you can’t (or don’t want to) videoconference

Homemade games for when you’ve already played all the games you bought

More homemade games for when you really need to interact with people outside your own home

How and what will YOU create today?

Just in case you need a nudge…find the perfect gif starring the perfect celebrity expressing the perfect emotion and send it to someone who needs it


h/t to Kate Dixon and Megan Shea for sending their suggestions