by Robyn Bolton | Jun 14, 2022 | Innovation, Leadership, Tips, Tricks, & Tools
“Can I offer you a bit of advice?”
As an innovator, this question should trigger your fight, flight, or freeze response.
It is often a genuine question asked by a good-hearted colleague who is motivated by a genuine desire to help.
It can also signal the beginning of the end.
Beware Organizational Antibodies
Thanks to COVID-19, we’ve all (re)learned how our bodies’ immune systems work:
A foreign object (a pathogenic bacteria or virus) enters our bodies, and our immune system rallies a bunch of antibodies to identify the unwanted object and neutralize or destroy it.
Yea! Threat neutralized! We’re safe again!
Thank you, antibodies!
Companies work in much the same way (after all, “corporation” traces its roots back to “corpus,” the Latin word for body)
A foreign object (innovation) enters our company, and our immune system (culture, processes, structures) rallies a bunch of antibodies (rules, metrics, stories) to identify the new object and neutralize or destroy it.
Whether you thank the antibodies or curse them depends very much on your point of view. Either way, you can’t argue that the antibodies did precisely what they are designed to do – keep the company operating efficiently with minimum disruption or distraction.
How to spot Organizational Antibodies
Antibodies always appear in human form, usually as allies like colleagues or bosses, and express themselves in a single statement or question.
Here are the five most common:
1. “Can I offer you a bit of advice?” – The antibody is here to help. It wants to spare you the pain your predecessors endured by passing lessons learned and suggestions to make your innovation more acceptable to upper management. Following their advice will neutralize the innovation, transforming it from “something new that creates value” to “something familiar that feels safe.”
2. “Have you thought about…?” – This is a slightly more aggressive antibody than #1, but it operates similarly. Intending to help, this antibody offers an unsolicited and specific piece of advice. If you take the advice, you face the same risk of neutralization as with #1, but if you ignore it, you risk hearing a very public, “I told you so.”
3. “You should talk to (fill in the blank)” – This is another antibody that wants to help, but not enough to do it. It senses the foreignness of your project, so it doesn’t want to get too involved lest it fails. But it wants to do something, so it can claim involvement if your innovation succeeds. So, it sends you to someone it genuinely believes will be helpful. While it’s certainly important to talk to people throughout the company, beware the run-around that results in all talking and no doing.
4. “I don’t have time right now but let’s talk in a month” – This antibody knows that we’re all time-starved, so we won’t argue with this reason. But “I don’t have time” means “It’s not a priority.” If the project isn’t a priority now, it won’t be a priority in a month. And if the project isn’t a priority, it will be starved of resources and die a slow, agonizing death.
5. “Before I can approve this, I need to see (financials, documentation). I’m just holding you to the same standard I hold other projects to.” – When all other antibodies fail, this one is unleashed. Directly or indirectly, it kills every innovation in the organization. It ignores the fact that new things don’t have historical data. It dismisses analogous innovations as too different to be valid. Anything that can’t be proven to be 100% certain contains some amount of risk. And risk must be destroyed.
How to work with Organizational Antibodies
Antibodies mean well. They genuinely want to help. Even when they’re being tough, they believe they’re being fair. It’s essential to respond with an equal measure of kindness and fairness.
Remember, you can’t stop antibodies. You can only hope to contain them with one (or more) of these approaches:
1. Say “Thank you.” – Don’t try to justify, explain, or convince the antibody that they’re wrong. Simply acknowledge that you heard them and say thank you.
2. Ask if they’re open to discussing their suggestion. – Most antibodies have short memories. Once they give advice, they move on to other things and quickly forget about you. But some don’t. Some return to ask what you did or why you didn’t listen to them. As tempting as it is to launch into an explanation or defense, don’t. Ask them if they’re open to a discussion. If they say “yes,” they just agreed to listen to your explanation and (hopefully) engage in a productive conversation. If they say “no” (usually phrased as “not right now”), then you save everyone time and aggravation.
3. Keep a list of people and when you’ll talk to them – You don’t have to talk to everyone before you start. When you are referred to someone, pause to think about when they will be most helpful – at the start of the project, when you have a specific question, or towards the end when you’re working through operational consideration. Keeping a list of who to talk to and when reassures people that you’re collaborating and helps you manage expectations.
4. Before you start, align on priorities – Ultimately, your boss decides what the priorities are. So, no matter how important or urgent something feels to you, if it’s not important or urgent to her, you won’t get the time, attention, or resources you need. Save yourself time and heartache by understanding the important and urgent priorities and aligning your work to those.
5. Before you start, ask, “What do you need to see to say Yes?” – We live in a world of finite resources, which means that every person and dollar you receive is a person or dollar NOT going to another project. So, before you start, ask what the decision-maker needs to make decisions. Suppose the requests are unreasonable (like a 5-year NPV approved by Finance before you even have a proof of concept). In that case, you can try negotiating for more reasonable expectations or shift your focus.
Organizational Antibodies exist in every organization. It’s only a matter of time before they appear and even swarm. For the sake of your innovation efforts and your company’s long-term growth, stay vigilant and have a plan to work with them. It’s how you’ll keep innovation alive.
by Robyn Bolton | Jun 13, 2022 | Speaking
by Robyn Bolton | Jun 8, 2022 | Innovation, Leadership, Stories & Examples
“Fail Fast”
It’s an innovation mantra uttered by everyone, from an entry-level programmer at a start-up to a Fortune 100 CEO.
But let’s be honest.
NO ONE WANTS TO FAIL!
(at any speed)
The reality is that we work in companies that reward success and relentlessly encourage us to become great at a specific skill, role, or function. As a result, our natural and rational aversion to failure is amplified, and most of us won’t even start something if there’s a chance that we won’t be great at it right away.
It’s why, despite your best efforts to encourage your team to take risks and embrace “failure,” nothing changes.
A Story of Failure?
A few weeks ago, while on vacation, I dusted off an old copy of Drawing on the Right Side of the Brain by Betty Edwards. As a kid, I was reasonably good at drawing, so I wasn’t worried about being bad, just rusty.
Then I read the first exercise: Before beginning instruction, draw each of the following:
- “A Person, Drawn from Memory”
- “Self-Portrait”
- “My Hand”
I stared at the page. Thoughts raced through my head:
- You have to be kidding me! These are the three most challenging things to draw. Even for a professional!
- How am I supposed to do this without instructions?
- Maybe I’ll skip this step, read the rest of the book to get the instructions I need, then come back and try this once I have all the information.
- Forget it. I’m not doing this.
Confronted by not one but THREE things to be bad at, I was ready to quit.
Then I took a deep breath, picked up my trusty #2 pencil, and started to draw.
The results were terrible.
A Story of Success
It would be easy to look at my drawings and declare them a failure – my husband is missing his upper lip, I look like a witch straight out of Grimm’s Fairy Tales, and the thumb on my left hand is the same length as my index finger.
But I didn’t fail*.
I started
I did my best
I learned a lot
I did better the next time.
By these standards, my first attempts were a success**
Ask for what you want
Isn’t that what you want your team to do?
To stop analyzing and posturing and start doing.
To do their best with what they have and know now, instead of worrying about all the possibilities.
To admit their mistakes and share their learnings.
To respond to what they learned, even if it means shutting down a project, and keep growing.
Ask them to do those things.
Ask them to “Learn fast.”
Your people want to learn. They want to get smarter and do better. Encourage that.
Ask them to keep learning.
Your team will forget that their first attempt will be uncomfortable and their first result terrible. That’s how learning starts. It’s called “growing pains,” not “growing tickles,” for a reason.
Ask them to share what they learned.
Your team will want to hide their mistakes, but that doesn’t make anyone better or wiser. Sharing what they did and what they learned makes everyone better. Reward them for it.
Ask the team what’s next
It’s not enough to learn one thing quickly. You need to keep learning. Your team is in the trenches, and they know what works, what doesn’t, and why. Ask for their opinions, listen carefully, discuss, and decide together what to learn next.
You don’t want your team to fail.
You want them to succeed.
Ask them to do what’s necessary to achieve that
“Act Now. Learn Fast.”
*Achieving perfect (or even realistic) results on my first attempt is impossible. You can’t fail at something impossible
** To be clear, I’m not making a case for “participation trophies.” You gotta do more than just show up (or read the book). You gotta do the work. But remember, sometimes success is simply starting.
by Robyn Bolton | May 16, 2022 | Podcasts
by Robyn Bolton | May 11, 2022 | Innovation
Looking for help with Innovation?
Look no further than the:
- 1.93 billion Google results
- 773, 733 articles in scholarly journals
- Over 60,000 books on Amazon
There is no shortage of information, insights, advice, or research on innovation.
But who has time to read it?
You don’t. You’re too busy doing innovation to spend time reading about or studying it.
Of course, you do what you can – read an article, pick up a book, attend a webinar or conference, talk to a friend or colleague. But you always wonder if there’s something you’re missing. If the silver bullet that will finally make innovating in big companies easier is out there and you’ve missed it.
It’s not out there.
You haven’t missed it.
In fact, everything you need to know is summed up in these 3 sentences.
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” – Albert Einstein
Successful innovations solve meaningful problems. Yet most innovation teams rush right past the problem and right into creating solutions. And that’s a problem.
95% of innovations fail. The #1 cause of failure is poor product-market fit. The cause of poor product-market fit is a poor understanding of the problem and what the market deems to be a desirable, viable, and feasible solution.
Spend time thinking about the problem. Fall in love with the problem. Embrace the discomfort of not knowing and the mess of figuring it out. Once you understand the problem, home in on the root causes, can articulate the functional/emotional/social Jobs to be Done, and see the frictions that prevent solutions, then and only then should you start thinking about solutions.
“It ain’t what you don’t know that gets you into trouble, it’s what you know for sure that just ain’t so.” – Mark Twain
It seems that in business, it’s better to be confidently wrong than correctly uncertain. Saying “I don’t know” feels like the death knell of your career so it’s no wonder that people will do anything they can to avoid saying it. They’ll position an opinion as a fact, mischaracterize data, and even lie to avoid appearing uncertain.
False certainty is at the heart of so many failures, from unsuccessful products to global financial collapses.
Instead, be honest about what you don’t know and have a plan to learn. And if saying “I don’t know” feels too risky, try:
- I believe…
- I think…
- I would bet my annual/monthly/daily salary that….
Then take action – ask questions and listen to the answers, create prototypes, and run experiments. Do the work required to know.
“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
You poured your heart and soul into your innovation. Through (sometimes literally) blood, sweat, and tears, you created something new that creates value. And now you want everyone to know.
You want everyone to know the intricate details of how it works, to understand the agonizing trial and error you endured, to appreciate every detail of this amazing thing that you created.
No one cares. Everyone stopped listening after 30 seconds. Everyone cares about themselves and their problems. They want their problems to go away and if you have a solution that works, they’ll happily use it. They don’t need details, they need results.
You created something amazing, now tell people about it in the way they want to hear – simply, clearly, and quickly. If you can’t explain it simply, you don’t understand it well enough. Even worse, no one will listen long enough to know, understand, or want it.
What’s the 4th sentence?
Across those 1.93 billion Google results, 773, 733 scholarly journal articles, and 60,000+ books there are billions of more sentences. But very few of them are battle-tested, enduring, and true.
The three above fit that bill. What are others?
