by Robyn Bolton | Oct 1, 2024 | Innovation, Leadership, Metrics, Stories & Examples, Strategy
In the often murky world of corporate communication, a leaked MrBeast document has emerged as a beacon of clarity. Far from being your typical vague, jargon-filled memo, this onboarding document is a crystal-clear recipe for success that’s as refreshing as it is rare.
But first, let’s address the elephant in the room. MrBeast’s empire isn’t without its share of controversy. Reports of toxic work environments, unsafe conditions for contestants, and allegations of rigged games cast a shadow over his content creation machine and his leadership capabilities. These are serious issues that merit investigation and discussion. As a result, this post isn’t an endorsement of MrBeast as a leader, it’s an endorsement of an onboarding document that he wrote.
The Secret Sauce: Clarity Meets Innovation
What sets this document apart is its razor-sharp clarity and relentless focus on creativity. Unlike the vague platitudes that plague many corporate communications, job descriptions, and performance matrixes, this document clearly outlines expectations, success metrics, and the strategies and tactics to fuel continuous innovation.
This clarity is transformative for people and organizations. When team members understand both the guardrails and the goals, they channel their creative energy into groundbreaking ideas rather than second-guessing their approach and worrying about repercussions.
Expectations: Always Be Learning
The first principle is a clear directive: always be learning. In MrBeast’s world, this isn’t just about personal growth—it’s about staying ahead in a rapidly changing digital landscape. This commitment to continuous learning fuels innovation by ensuring the team is constantly exploring new technologies, trends, and creative techniques.
While some see the definition of A, B, and C-players as evidence of a toxic workplace, the fact is that it’s the reality in most workplaces. It’s the absence of clarity, usually disguised by claims of family-like cultures that value diversity, that makes workplaces toxic.
Metrics: The Start of a Feedback Loop
The focus on specific success metrics like Click-Through Rate and Average View Duration isn’t just about measurement—it’s about creating a feedback loop for innovation. Clear benchmarks developed over time allow teams to quickly assess the impact of new ideas and iterate accordingly. It also removes the temptation and ability to “move the goalposts” to create the appearance of success.
Strategy: Structure Meets Creativity
After describing what success looks like for employees and how they’ll be measured, the document outlines a structured content formula akin to an innovation strategy. It provides a clear framework of priorities, goals, and boundaries while encouraging creative experimentation within those boundaries.
Starting with a step-by-step guide to making videos with a “wow” factor, the document also emphasizes the criticality of focusing on “critical components” and managing dependencies and
Far from the usual corporate claims that direction and “how to’s” constrain creativity and disempower employees, this approach creates a safety net that allows employees to be successful while still pushing the envelope of what’s possible in content creation.
How to Become Your Version of (a non-controversial) Mr. Beast
You don’t have to be a content creator, social media savant, or company founder to follow MrBeast’s lead. You have to do something much more difficult – communicate clearly and consistently.
- Clearly define what success looks like (and doesn’t) for your employees and projects.
- Establish frameworks that encourage bold ideas while maintaining focus.
- Define objective success metrics and consistently measure, track, and use them.
This leaked MrBeast document offers more than just a glimpse into a YouTube empire; it’s a masterclass in leadership in the era of hybrid workplaces, geographically dispersed teams, and emerging cultures and norms.
The document’s approach shows that innovation doesn’t have to be chaotic. By providing clear expectations and frameworks, leaders can create an environment where creativity thrives, and groundbreaking ideas can be rapidly developed and implemented.
When viewed in the bigger context of the MrBeast organization, however, the document is also a reminder that no matter how clear you think your communication is, you must be vigilant for those who claim that bad behavior is just a “misunderstanding.” Leaders know that no amount of views, clicks, or revenue is worth sacrificing the well-being of their teams.
by Robyn Bolton | Sep 17, 2024 | Leadership, Stories & Examples, Tips, Tricks, & Tools
How many times have you proposed a new idea and been told, “We can’t do that?” Probably quite a few. My favorite memory of being told, “We can’t do that,” happened many years ago while working with a client in the publishing industry:
Client: We can’t do that.
Me: Why?
Client: Because we already tried it, and it didn’t work.
Me: When did you try it?
Client: 1972
Me: Well, things certainly haven’t changed since 1972, so you’re right, we definitely shouldn’t try again.
I can only assume they appreciated my sarcasm as much as the idea because we eventually did try the idea, and, 30+ years later, it did work. But the client never would have enjoyed that success if my team and I had not seen through “we can’t do that” and helped them admit (confess) what they really meant.
Quick acknowledgment
Yes, sometimes “We can’t do that” is true. Laws and regulations define what can and can’t be done. But they are rarely as binary as people make them out to be. In those gray areas, the lie of “we can’t do that” obscures the truth of won’t, not able to, and don’t care.
“I won’t do it.”
When you hear “can’t,” it usually means “won’t.” Sometimes, the “won’t” is for a good reason – “I won’t do the dishes tonight because I have an urgent deadline, and if I don’t deliver, my job is at risk.” Sometimes, the “won’t” isn’t for a good reason – “I won’t do the dishes because I don’t want to.” When that’s the case, “won’t” becomes “can’t” in the hope that the person making the request backs off and finds another solution.
For my client, “We can’t do that” actually meant, “I won’t do that because it failed before and, even though that was thirty years ago, I’m afraid it will fail again, and I will be embarrassed, and it may impact my reputation and job security.”
You can’t work with “can’t.” You can work with “won’t.” When someone “won’t” do something, it’s because there’s a barrier, real or perceived. By understanding the barrier, you can work together to understand, remove, or find a way around it.
“I’m not able to do it.”
“Can’t” may also come with unspoken caveats. We can’t do that because we’ve never done it before and are scared. We can’t do that because it is outside the scope of our work. We can’t do that because we don’t know how.
Like “won’t,” you can work with “not able to” to understand the gap between where you are now and where you want to go. If it’s because you’re scared of doing something new, you can have conversations to get smarter about the topic or run small experiments to get real-world learnings. If you’re not able to do something because it’s not within your scope of work, you can expand your scope or work with people who have it in their scope. If you don’t know how, you can talk to people, take classes, and watch videos to learn how.
“I don’t care.”
As brave as it is devastating, “we can’t do that” can mean “I don’t care enough to do that.”
Executives rarely admit to not caring, but you see it in their actions. When they say that innovation and growth are important but don’t fund them or pull resources at the first sign of a wobble in the business, they don’t care. If they did care, they would try to find a way to keep investing and supporting the things they say are priorities.
Exploring options, trying, making an effort—that’s the difference between “I won’t do it” and “I don’t care.” “I won’t do that” is overcome through logic and action because the executive is intellectually and practically open to options. “I don’t care” requires someone to change their priorities, beliefs, and self-perception, changes that require major personal, societal, or economic events.
Now it’s your turn to tell the truth
Are you willing to ask the questions to find them?
by Robyn Bolton | Aug 28, 2024 | Innovation, Leadership, Tips, Tricks, & Tools
You were born creative. As an infant, you had to figure many things out—how to get fed or changed, get help or attention, and make a onesie covered in spit-up still look adorable. As you grew older, your creativity grew, too. You drew pictures, wrote stories, played dress-up, and acted out imaginary stories.
Then you went to school, and it was time to be serious. Suddenly, creativity had a time and place. It became an elective or a hobby. Something you did just enough of to be “well-rounded” but not so much that you would be judged irresponsible or impractical.
When you entered the “real world,” your job determined whether you were creative. Advertising, design, marketing, innovation? Creative. Business, medicine, law, engineering? Not creative.
As if Job-title-a-determinant-of-creativity wasn’t silly enough, in 2022, a paper was published in the Journal of Applied Psychology that declared that, based on a meta-analysis of 259 studies (n=79,915), there is a “male advantage in creative performance.”
Somewhere, Don Draper, Pablo Picasso, and Norman Mailer high-fived.
But, as every good researcher (and innovator) knows, the headline is rarely the truth. The truth is that it’s contextual and complicated, and everything from how the original studies collected data to how “creativity” was defined matters.
But that’s not what got reported. It’s also not what people remember when they reference this study (and I have heard more than a few people invoke these findings in the three years since publication).
That is why I was happy to see Fortune report on a new study just published in the Journal of Applied Psychology. The study cites findings from a meta-analysis of 753 studies (n=265,762 individuals) that show men and women are equally creative. When “usefulness (of an idea) is explicitly incorporated in creativity assessment,” women’s creativity is “stronger.”
Somewhere, Mary Wells Lawrence, Frida Kahlo, and Virginia Woolf high-fived.
Of course, this finding is also contextual.
What makes someone “creative?”
Both studies defined creativity as “the generation of novel and useful ideas.”
However, while the first study focused on how context drives creativity, the second study looked deeper, focusing on two essential elements of creativity: risk-taking and empathy. The authors argued that risk-taking is critical to generating novel ideas, while empathy is essential to developing useful ideas.
Does gender influence creativity?
It can. But even when it does, it doesn’t make one gender more or less creative than the other.
Given “contextual moderators” like country-level culture, industry gender composition, and role status, men tend to follow an “agentic pathway” (creativity via risk-taking), so they are more likely to generate novel ideas.
However, given the same contextual moderators, women follow a “communal pathway” (creativity via empathy), so they are more likely to generate useful ideas.
How you can use this to maximize creativity
Innovation and creativity go hand in hand. Both focus on creating something new (novel) and valuable (useful). So, to maximize innovation within your team or organization, maximize creativity by:
- Explicitly incorporate novelty and usefulness in assessment criteria. If you focus only on usefulness, you’ll end up with extremely safe and incremental improvements. If you focus only on novelty, you’ll end up with impractical and useless ideas.
- Recruit for risk-taking and empathy. While the manifestation of these two skills tends to fall along gender lines, don’t be sexist and assume that’s always the case. When seeking people to join your team or your brainstorming session, find people who have demonstrated strong risk-taking or empathy-focused behaviors and invite them in.
- Always consider the context. Just as “contextual moderators” impact people’s creative pathways, so too does the environment you create. If you want people to take risks, be vulnerable, and exhibit empathy, you must establish a psychologically safe environment first. And that starts with making sure there aren’t any “tokens” (one of a “type”) in the group.
Which brings us back to the beginning.
You ARE creative.
How will you be creative today?
by Robyn Bolton | Aug 18, 2024 | Customer Centricity, Innovation, Tips, Tricks, & Tools
AI is everywhere: in our workplaces, homes, schools, art galleries, concert halls, and even neighborhood coffee shops. We can’t seem to escape it. Some hope it will unlock our full potential and usher in an era of creativity, prosperity, and peace. Others worry it will eventually replace us. While both outcomes are extreme, if you’ve ever used AI to conduct research with synthetic users, the idea of being “replaced” isn’t so wild.
For the past month, I’ve beta-tested Crowdwave, an AI research tool that allows you to create surveys, specify segments of respondents, send the survey to synthetic respondents (AI-generated personas), and get results within minutes.
Sound too good to be true?
Here are the results from my initial test:
- 150 respondents in 3 niche segments (50 respondents each)
- 51 questions, including ten open-ended questions requiring short prose responses
- 1 hour to complete and generate an AI executive summary and full data set of individual responses, enabling further analysis
The Tool is Brilliant
It took just one hour to gather data that traditional survey methods require a month or more to collect, clean, and synthesize. Think of how much time you’ve spent waiting for survey results, checking interim data, and cleaning up messy responses. I certainly did and it made me cry.
The qualitative responses were on-topic, useful, and featured enough quirks to seem somewhat human. I’m pretty sure that has never happened in the history of surveys. Typically, respondents skip open-ended questions or use them to air unrelated opinions.
Every respondent completed the entire survey! There is no need to look for respondents who went too quickly, chose the same option repeatedly, or abandoned the effort altogether. You no longer need to spend hours cleaning data, weeding out partial responses, and hoping you’re left with enough that you can generate statistically significant findings.
The Results are Dangerous
When I presented the results to my client, complete with caveats about AI’s limitations and the tool’s early-stage development, they did what any reasonable person would do – they started making decisions based on the survey results.
STOP!
As humans, we want to solve problems. In business, we are rewarded for solving problems. So, when we see something that looks like a solution, we jump at it.
However, strategic or financially significant decisions should never rely ona single data source. They are too complex, risky, and costly. And they definitely shouldn’t be made based on fake people’s answers to survey questions!
They’re Also Useful.
Although the synthetic respondents’ data may not be true, it is probably directionally correct because it is based on millions and maybe billions of data points. So, while you shouldn’t make pricing decisions based on data showing that 40% of your target consumers are willing to pay a 30%+ premium for your product, it’s reasonable to believe they may be willing to pay more for your product.
The ability to field an absurdly long survey was also valuable. My client is not unusual in their desire to ask everything they may ever need to know for fear that they won’t have another chance to gather quantitative data (and budgets being what they are, they’re usually right). They often ignore warnings that long surveys lead to abandonment and declining response quality. With AI, we could ask all the questions and then identify the most critical ones for follow-up surveys sent to actual humans.
We Aren’t Being Replaced, We’re Being Spared
AI consumer research won’t replace humans. But it will spare us the drudgery of long surveys filled with useless questions, months of waiting for results, and weeks of data cleaning and analysis. It may just free us up to be creative and spend time with other humans. And that is brilliant.
by Robyn Bolton | Aug 14, 2024 | Innovation, Tips, Tricks, & Tools
In 2020, the International Standards Organization, most famous for its Quality Management Systems standard, published ISO 56000, Innovation Management—Fundamentals and Vocabulary. Since then, ISO has released eight additional innovation standards.
But is it possible to create international standards for innovation, or are we killing creativity?
That’s the question that InnoLead founder and CEO Scott Kirsner and I debated over lunch a few weeks ago. Although we had heard of the standards and attended a few webinars, but we had never read them or spoken with corporate innovators about their experiences.
So, we set out to fix that.
Scott convened an all-star panel of innovators from Entergy, Black & Veatch, DFW Airport, Cisco, and a large financial institution to read and discuss two ISO Innovation Standards: ISO 56002, Innovation management – Innovation management systems – Requirements and ISO 56004, Innovation Management Assessment – Guidance.
The conversation was honest, featured a wide range of opinions, and is absolutely worth your time to watch.
Here are my three biggest takeaways.
The Standards are a Good Idea
Innovation doesn’t have the best reputation. It’s frequently treated as a hobby to be pursued when times are good and sometimes as a management boondoggle to justify pursuing pet ideas and taking field trips to fun places.
However, ISO Standards can change how innovation is perceived and supported.
Just as ISO’s Quality Management Standards established a framework for quality, the Innovation Management Standards aim to do the same for innovation. They provide shared fundamentals and a common vocabulary (ISO 56000), requirements for innovation management systems (ISO 56001 and ISO 56002), and guidance for measurement (ISO 56004), intellectual property management (ISO 56005), and partnerships (ISO 56003). By establishing these standards, organizations can transition innovation from a vague “trust me” proposition to a structured, best-practice approach.
The Documents are Dangerous
However, there’s a caveat: a little knowledge can be dangerous. The two standards I reviewed were dense and complex, totaling 56 pages, and they’re among the shortest in the series. Packed with terminology and suggestions, they can overwhelm experienced practitioners and mislead novices into thinking they have How To Guide for success.
Innovation is contextual. Its strategies, priorities, and metrics must align with the broader organizational goals. Using the standards as a mere checklist is more likely to lead to wasted time and effort building the “perfect” innovation management system while management grows increasingly frustrated by your lack of results.
The Most Important Stuff is Missing
Innovation is contextual, but there are still non-negotiables:
- Leadership commitment AND active involvement: Innovation isn’t an idea problem. It’s a leadership problem. If leadership delegates innovation, fails to engage in the work, and won’t allocate required resources, you’re efforts are doomed to fail.
- Adjacent and Radical Innovations require dedicated teams: Operations and innovation are fundamentally different. The former occurs in a context of known knowns and unknowns, where experience and expertise rule the day. The latter is a world of unknown unknowns, where curiosity, creativity, and experimentation are required. It is not reasonable to ask someone to live in both worlds simultaneously.
- Innovation must not be a silo: Innovation cannot exist in a silo. Links must be maintained with the core business, as its performance directly impacts available resources and influences the direction of innovation initiatives.
These essential elements are mentioned in the standards but are not clearly identified. Their omission increases the risk of further innovation failures.
Something is better than nothing
The standards aren’t perfect. But one of the core principles of innovation is to never let perfection get in the way of progress.
Now it’s time to practice what we preach by testing the standards in the real world, scrapping what doesn’t work, embracing what does, and innovating and iterating our way to better.
