INDUSTRY EXPERIENCE
Deep expertise where it matters most.
Clients often tell us, “Our industry is different”—and they’re right. That’s why we bring deep, hands-on experience in sectors ranging from industrial manufacturing to healthcare to education technology, grounding our work in the realities of each client’s market.
And we believe the greatest breakthroughs come from looking beyond industry lines. By drawing insights from across sectors, we help clients see patterns others miss—and unlock solutions they wouldn’t find inside their own four walls.
It’s this combination of deep expertise and wide-angle perspective that drives lasting, meaningful impact.
Industrials
Growth requires efficiency AND experimentation.
Operational excellence is now a liability. The same lean, risk-averse culture that drove manufacturing success is now suffocating transformation. While 78% of manufacturers invest in digital and AI initiatives, fewer than 20% of digital transformation attempts succeed. Because they treat innovation like just another operational process.
True transformation requires a dual mindset: operational rigor in the core and bold experimentation at the edge. Industrial leaders must build innovation capabilities that function like R&D—structured, resourced, and insulated from business-as-usual constraints.
Our insights
Innovation for Growth and Operational Excellence
Listen to this episode of the MFG TMW podcast
‘Lean is the Enemy of Learning’ and Other Counterintuitive Lessons from a Day at MIT
Read the article
Automation Success Depends on Trust, Not Technology
Read the article
Client success stories
Generate $25M in net new revenue for Equipment Co.
Read the case study
Build a roadmap to quadruple revenue by 2035 at Thermal Co.
Read the case study
In their own words
“We went from zero tangible ideas to $25M in orders within a year.”
– VP R&D at Advanced Flow Solutions
“With ambitious goals to quadruple our business by 2035, we needed strategic alignment fast.”
– Global Director, Market Strategy at BAC
Healthcare
KOLs: Necessary but not sufficient for success
Product innovation isn’t enough anymore. While 75% of health system executives prioritize digital transformation, they lack sufficient resources or planning to execute it (McKinsey, 2024). Meanwhile, biopharma and medtech companies watch their best-in-class products get commoditized while sitting on untapped service opportunities, because they struggle to translate breakthroughs into market-ready business models.
Healthcare’s future will be shaped by those who master business model innovation, not just product pipelines. Success requires purpose-built systems for uncovering insights, testing new value propositions, and navigating complex, multi-stakeholder environments with discipline and speed.
Our insights
Hidden in Plain Sight: Where Medical Device Companies are Finding Their Next $150M
Read the Today’s Medical Developments article
From Products to Services: How Medical Device Companies Miss $100M+ Opportunities
Read the MedCity News article
Why Only Focusing on Clinicians is Hurting your MedDevice Launch
Listen to this episode of Clinician to CEO
Client success stories
Develop a roadmap to $500M in new revenue for Diabetes Co.
Read the case study
Create a $150M revenue services business for Coronary Co.
Read the case study
Build an innovation practice and culture at Biopharma Co.
Read the case study
In their own words
“Our CEO immediately adopted and acted on the recommendations.”
– Sr Director, Program Mgmt, Oxford Immunotec
“We set the company’s foundation for communicating with patients and consumers about something more than products.”
– Senior Director, Medtronic
Education
Client success stories
Deliver a high-risk venture while building an organizational capability for Curriculum Co.
Read the case study
Transform team dysfunction into high-performance at Education Co.
Read the case study
In their own words
“Robyn’s support enabled our teams to succeed independently”
– VP Creative at Curriculum Associates
“We now have ideas we can act on…and tools to scale what we learned”
– Director of Product at Teachers Pay Teachers
Apparel & Footwear
Client success stories
Create an Accelerator to launch 4 new business models at Sport Co
Read the case study
In their own words
“The work Robyn did with us was instrumental…and allowed us to implement key capabilities”
– General Manager at Nike
“We are interacting with our customers on a deeper level than we imagined”
– Customer Insights at LovePop
Retail
Client success stories
Create and launch two new retail formats at Grocery Co
Read the case study
In their own words
“Our first project is projected to add $6 million to the bottom line!”
– Director of Marketing Innovation at Maple Leaf Foods
Cable & Media
Client success stories
Establish an innovation capability to transform the Cable Industry
Read the case study
In their own words
“In less than a year, we created and ran (multiple times!) a program that has become the industry gold standard”
– VP, Intrapreneurship Academy at The Cable Center
You’re the expert in your industry. I understand it, and why it’s different and challenging.
Together, we’ll combine deep experience and unique insights to make things happen.
So, let’s have a conversation (not a sales pitch) to talk about the moves you’re going to make.