Industry Experience
Industry Experience
Deep expertise where it matters most.
Cross industry perspective that sparks innovation.
Clients often tell us, “Our industry is different”—and they’re right. That’s why we bring deep, hands-on experience in sectors ranging from industrial manufacturing to healthcare to education technology, grounding our work in the realities of each client’s market.
And we believe the greatest breakthroughs come from looking beyond industry lines. By drawing insights from across sectors, we help clients see patterns others miss—and unlock solutions they wouldn’t find inside their own four walls.
It’s this combination of deep expertise and wide-angle perspective that drives lasting, meaningful impact.
Industrials
Operational excellence is now a liability. The same lean, risk-averse culture that drove manufacturing success is now suffocating transformation. While 78% of manufacturers invest in digital and AI initiatives, fewer than 20% of digital transformation attempts succeed. Because they treat innovation like just another operational process
True transformation requires a dual mindset: operational rigor in the core and bold experimentation at the edge. Industrial leaders must build innovation capabilities that function like R&D—structured, resourced, and insulated from business-as-usual constraints.
Our Insights
Automation Success Depends on Trust, Not technology
Job Design as Innovation Strategy: How Complex Problem Solving Creates Automation Champions
‘Lean is the Enemy of Learning’ and Other Counterintuitive Lessons from a Day at MIT
Client Success Story
Generate $25M in net new revenue for Equipment Co.
Build a roadmap to quadruple revenue by 2035 at Thermal Co.
In Their Own Words
“We went from zero tangible ideas to $25M in orders within a year.”
– VP R&D at Advanced Flow Solutions
“With ambitious goals to quadruple our business by 2035, we needed strategic alignment fast.”
– Global Director, Market Strategy at BAC
Healthcare
Product innovation isn’t enough anymore. While 75% of health system executives prioritize digital transformation, they lack sufficient resources or planning to execute it (McKinsey, 2024). Meanwhile, biopharma and medtech companies watch their best-in-class products get commoditized while sitting on untapped service opportunities, because they struggle to translate breakthroughs into market-ready business models.
Healthcare’s future will be shaped by those who master business model innovation, not just product pipelines. Success requires purpose-built systems for uncovering insights, testing new value propositions, and navigating complex, multi-stakeholder environments with discipline and speed.
Sectors Served
Medical Devices
- Diabetes
- Coronary and Vascular Care
Pharmaceuticals
Biopharma
Healthcare services and facilities
Client Success Stories
Develop a roadmap to $500M in new revenue for Diabetes Co.
Create a $150M revenue services business for Coronary Co.
Build an Innovation practice and culture at Biopharma Co.
In Their Own Words
“We were trying to create a new program…”
– VP Digital Strategy and Governance at Sanofi
“Our CEO immediately adopted and acted on the recommendations.”
– Sr Director, Program Mgmt, Oxford Immunotec
“There was no script for the work.”
– Sr Director, Medtronic
Education
Legacy curriculum models can’t keep up with today’s classrooms. With 74% of districts struggling to fill teaching positions and 30% of students chronically absent, traditional product development can’t respond fast enough. Most education companies still treat each new challenge, from expanding into middle school algebra to navigating “complex and contradictory” standards, as a one-off crisis instead of building adaptive capacity.
The winners in education will be those that treat uncertainty as a repeatable skill. By equipping teams with systematic frameworks for greenfield development, EdTech and curriculum providers can confidently tackle unfamiliar territory and build sustainable innovation engines.
Our Work Together
- Design and develop new curriculum products for new markets
- Business model redesign for educator professional development
- Jobs to be Done research and ideation to improve stakeholder engagement
- Organizational and team design
- Leadership and team capability building
Client Success Story
Deliver a high-risk venture while building an organizational capability for Curriculum Co.
Transform team dysfunction into high-performance at Education Co.
In Their Own Words
“Robyn’s support enabled our teams to succeed independently”
– VP Creative at Curriculum Associates
“We now have ideas we can act on…and tools to scale what we learned”
– Director of Product at Teachers Pay Teachers
“Our work together changes how we engage our citizen donors”
– Founder and former CEO of DonorsChoose.org
Retail and Apparel
Challenger brands are overtaking legacy players—not by luck, but by design. Challenger brands in sportswear are projected to surpass industry giants like Nike and Adidas in profits, while 39% of fashion executives expect industry conditions to worsen (McKinsey, 2024). Meanwhile, incumbents remain stuck in scattered innovation efforts without clear portfolio visibility.
Industry leaders must develop and pursue structured innovation portfolios to ensure future flexibility and drive a competitive advantage. Winning requires more than scattered product bets. It demands focused, business-model-disrupting innovation with C-suite visibility and strategic protection.
Client Sucess Stories
Create an Accelerator to launch 4 new business models at Sport Co
In Their Own Words
“The work Robyn did with us was instrumental…and allowed us to implement key capabilities”
– General Manager at Nike
“We are interacting with our customers on a deeper level than we imagined”
– Customer Insights at LovePop
Food and Beverage
Rising costs and labor shortages are squeezing out innovation. With 82% of food companies actively hiring to fill critical roles and 56% citing operational costs and maintaining profitability as their top concern, most teams are too overwhelmed to pursue high-potential opportunities like GLP-1-friendly nutrition or Food-as-Medicine markets.
Innovation systems must be built to operate in the real world, not ideal conditions. Food companies need repeatable processes for consumer insight development and rapid product positioning that survive the day-to-day operational turbulence that often derails breakthrough ideas.
Client Sucess Stories
Create and launch two new retail formats at Grocery Co
In Their Own Words
“Our first project is projected to add $6 million to the bottom line!”
– Director of Marketing Innovation at Maple Leaf Foods
Cable and Media
In a converging media landscape, silos kill growth. Media convergence has created an ecosystem where cable operators, streamers, content creators, and hardware OEMs must become strategic partners, yet leaders across these companies still operate with siloed mindsets that prevent the cross-industry collaboration required for innovation.
Success depends on leaders who can think and act across industry boundaries. Media companies must invest in building collaborative, ecosystem-savvy leadership that thrives in a world where today’s competitor could be tomorrow’s most valuable partner.
Client Sucess Stories
Establish an innovation capability to transform the Cable Industry
In Their Own Words
“In less than a year, we created and ran (multiple times!) a program that has become the industry gold standard”
– VP, Intrapreneurship Academy at The Cable Center