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$25B in new revenue

And an innovation engine still running

DECISION

A $25B target without acquisitions

Sport Co had a long history of winning. But the market was shifting, and the CEO was staring at a hard number: $25 billion in net new revenue in five years, with no M&A to lean on.

He knew the usual product improvements wouldn’t close a gap that size. It would take radical, business-model innovation, the kind that builds whole new revenue streams. Plenty of people inside the company believed the same thing. 

REASONABLE RESISTANCE

Betting with the lights off

The trouble was, the CEO couldn’t tell whether any of it was really happening. A half-dozen teams were running innovation projects in their own silos, with no shared view of what was underway, what overlapped, or which bets were genuinely radical versus product tweaks wearing a bolder label.

As he put it, he felt like he was sitting at a poker table placing bets with all the lights off. He had no idea what he was betting on. And you can’t commit real money to a $25 billion ambition when you can’t see the table. So the bets stayed small and safe, and the radical moves the target actually required never got made.

ACTION

Turn on the lights, then build the growth engine

MileZero worked with Sport Co to make the whole portfolio visible, then to build the capability to fill the gaps it exposed.

  • Compiled the company’s first-ever enterprise-wide innovation portfolio, bringing a half-dozen siloed teams together to surface duplication and sort real innovation from incremental improvement
  • Showed the CEO exactly what he was betting on: a portfolio heavy on core tweaks and light on the radical moonshots the $25B target actually required
  • Built a dedicated growth engine, with staff, process, governance, and a project pipeline, to create and back business-model-disrupting innovation
  • Stood up ongoing portfolio tracking, so every innovation investment stayed aligned to the long-term strategy
  • Expanded the growth engine from tracking others’ work to creating and piloting its own business-model innovations

RESULTS

$25B met and the engine still runs

Five years later, the Accelerator is still running, and the $25 billion target was met, without a single acquisition.
  • Multiple new business models piloted or launched, with investment in radical innovation more than doubled
  • A C-suite that actively reviews the full portfolio, with complete visibility into every innovation bet
  • Duplicated efforts eliminated, as siloed teams started working from one shared view
  • A standing moonshot capability, from no structure for radical innovation to a dedicated team creating and piloting business-model-disrupting projects

CAPABILITY KEPT

$25B met and the engine still runs

They kept an innovation engine that turns a growth target into real bets and backs the right ones. See the whole board. Tell a moonshot from a tweak. Commit real money where the evidence is, and track it against the strategy. Five years on, it’s still generating new businesses, and the next $25 billion won’t have to be placed in the dark.

This could be your story.

Why wait? Let’s have a conversation (not a sales pitch) that gets your decision moving and producing results.

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