Our Starting Point

Sport Co had a long history of success, but the competitive landscape was changing. Internally, widespread belief that radical innovation was critical, but the CEO lacked confidence current activities went beyond product improvements.

As he memorably said: he felt like he was sitting at a poker table placing bets with all the lights off, so he had no idea what he was betting on.

He also needed to generate $25B in net new revenue in the next 5 years.  Without M&A.

Our Journey

Using Seamless Integration Lab, MileZero embedded innovation infrastructure and practices that continued for 5+ years.

We worked together to:

• Compile first-ever corporate-wide innovation portfolio bringing half dozen siloed teams together to identify duplication and categorize innovation types
• Show CEO what he was betting on demonstrating coherent portfolio heavy on core innovation but light on radical moonshots Sport Co needed
• Build dedicated Accelerator with staff, process, governance, and projects to create and support business-model-disrupting innovation
• Establish ongoing portfolio tracking monitoring company innovation investments to ensure alignment with long-term strategy
• Expand Accelerator mandate from tracking to creating and piloting its own business model innovation projects within 12 months

Our Impact

5 years later, Sport Co’s accelerator is running strong:

• Radical Innovation Results 3 new business models in pilot or launched. Investment in radical innovation more than doubled.
• Executive Portfolio Governance
  C-suite actively reviewing portfolio of projects and investments with full visibility into innovation bets.
• Eliminated Duplication
  Portfolio tracking enabled teams to work together and avoid duplicating efforts across organization.
• Moonshot Capability
  From no structure for radical innovation to dedicated team creating and piloting business-model-disrupting projects.

Sport Co also proved that turning innovation from ad hoc efforts into embedded infrastructure creates sustained results – including delivering on $25B in net new revenue.

Our Starting Point

Sport Co had a long history of success, but the competitive landscape was changing. Internally, widespread belief that radical innovation was critical, but the CEO lacked confidence current activities went beyond product improvements.

As he memorably said: he felt like he was sitting at a poker table placing bets with all the lights off, so he had no idea what he was betting on.

He also needed to generate $25B in net new revenue in the next 5 years.  Without M&A.

Our Journey

Using Seamless Integration Lab, MileZero embedded innovation infrastructure and practices that sustained 5+ years.

We worked together to:

• Compile first-ever corporate-wide innovation portfolio bringing half dozen siloed teams together to identify duplication and categorize innovation types
• Show CEO what he was betting on demonstrating coherent portfolio heavy on core innovation but light on radical moonshots Sport Co needed
• Build dedicated Accelerator with staff, process, governance, and projects to create and support business-model-disrupting innovation
• Establish ongoing portfolio tracking monitoring company innovation investments to ensure alignment with long-term strategy
• Expand Accelerator mandate from tracking to creating and piloting its own business model innovation projects within 12 months

Our Impact

5 years later, Sport Co’s accelerator is running strong:

• Radical Innovation Results 3 new business models in pilot or launched. Investment in radical innovation more than doubled.
• Executive Portfolio Governance
  C-suite actively reviewing portfolio of projects and investments with full visibility into innovation bets.
• Eliminated Duplication
  Portfolio tracking enabled teams to work together and avoid duplicating efforts across organization.
• Moonshot Capability
  From no structure for radical innovation to dedicated team creating and piloting business-model-disrupting projects.

Sport Co also proved that turning innovation from ad hoc efforts into embedded infrastructure creates sustained results – including delivering on $25B in net new revenue.